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The Art of Selling & Branding: Lessons from 40 Years in the Game
Manage episode 438255421 series 3499203
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In this in-depth conversation, Nicholas Kuhne, founder of Wunderbrand, interviews Mike Nugali, a veteran in sales and branding with over 40 years of experience. They explore Mike's journey from a shy young man accidentally falling into sales to becoming a master of brand strategy and sales excellence. Mike shares invaluable lessons on empathy, emotional intelligence, and the art of selling—emphasizing the importance of understanding customer value and how to transition those skills into effective branding strategies. Whether you're an entrepreneur, a marketer, or someone interested in the nuances of sales and branding, this conversation is packed with practical advice and insights that can help you elevate your game.
00:00 Introduction to Nicholas Kuhne and Wunderbrand 00:53 Meet Mike Nugali: A Journey in Sales 01:45 Mike's Early Sales Experiences 03:48 Transition to Computers and Cold Calling 11:11 Empathy and Emotional Intelligence in Sales 17:33 From Sales to Branding 25:21 The Value of Branding and Pricing Strategies 35:08 The Impact of Social Media and COVID 36:14 Conclusion and Future Discussions
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