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Press Releases Are Alive and Kicking: Revitalize Your PR Strategy
Manage episode 433311261 series 3499203
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In this episode of "From Startup to Wnderbrand," host Nicholas Kuhne welcomes Mickie Kennedy, an expert in press release distribution and founder of eReleases. With over 25 years of experience, Mickie shares insights on how small businesses, authors, and startups can increase their visibility and credibility through strategic press releases.
Discover the evolution of media, the role and impact of press releases, and how they differ from traditional advertising. Mickie explains why earned media can be more valuable than paid ads and shares success stories, including his work with brands like Manscaped and Squatty Potty.
Mickie also provides valuable tips on crafting effective press releases, finding the right balance between paid and earned media, and creative strategies for getting noticed in a crowded market.
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