#113 - Ecosystem marketing for better alignment with Allison Munro, Chief Marketing and Ecosystem Officer at Vena

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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2y ago 26:02

MP3•エピソードのホーム

B2B organisations are often inhibited by silos between their teams. One way to conquer this challenge is by building an ecosystem within which your employees can thrive, support each other and collaborate with clear communication and shared goals.
On this episode of the FINITE Podcast, Allison Munro, Chief Marketing and Ecosystem Officer at Vena, shares how she has turned her organisation into a thriving ecosystem, aligning sales, marketing, finance and other teams for a better culture, and better business performance.
The FINITE Podcast is made possible by:
- Clarity: the fast growing, global marketing communications agency working with leading technology brands.
- Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.
- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.