The all female-founded functional sparkling water brand that’s taking on big players in the bev CPG industry like Recess, with heywell’s Ashley Selman

Female Startup Club

Today on the show we’re learning from Ashley Selman, one of the co-founders behind heywell. If you're in the beverage industry THIS is an episode for you. We talk through how to approach a launch and some real game changing alternative channels to market through.

Ashley and Britt founded heywell on a mission to make wellness more simple and accessible for everyone every day. They found wellness solutions often prioritized function over flavor, and wanted to make something that was good for them, delicious and inclusive. Their line of functional beverages are made with adaptogens, antioxidants, and organic caffeine to help when people want a little energy, immunity, focus or help managing stress. Low in calories and sugar, their functional waters are refreshing, tart and sweet. As part of heywell's mission, they donate 1% of sales to nonprofits advocating inclusion.

LINKS WE MENTION:

Heywell Instagram

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Doone's Instagram

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