1. Zac Logsdon, CEO of Old Hat Creative & CMO of Oklahoma City Spark Softball

Farrell Sports Business

Matt Farrell speaks with the founder and CEO of Old Hat Creative, Zac Logsdon.
Episode Summary
Zac Logsdon, the founder and CEO of Old Hat, a sports marketing creative agency, discusses his career. He shares the story of how he started his own business and the ups and downs he experienced over the past 20 years. Zac also talks about the importance of research and building a foundation for generating ideas, as well as the role of creativity in marketing. He highlights some of the off-the-wall things his company has done, such as creating an apparel company for fictional universities. Zac also expresses his concerns about the changing landscape of collegiate athletics.
Takeaways
- Starting a business requires taking risks and facing challenges, but it can also lead to great success and fulfillment.
- Research and building a foundation are crucial for generating effective ideas in marketing.
- Creativity and innovation are essential in the sports marketing industry, as new technologies and challenges constantly arise.
- Sometimes, the most unconventional ideas can be the most successful and memorable.
- The landscape of collegiate athletics is changing rapidly, and there are concerns about the potential impact on smaller sports programs.
Chapters
00:00 Introduction and Overview of Old Hat
00:42 Snazzy video
03:30 Starting Old Hat and Early Success
05:51 Celebrating 20 Years and the Highs and Lows of Entrepreneurship
08:56 Off-the-Wall Marketing Ventures and Personal Branding
11:34 Proud Ideas and Learning from Failures
15:14 Dealing with Ruts and Finding Inspiration
19:49 Quick Hits
21:01 First Job in Sports
22:36 Biggest Flop and Taking Shots
23:43 Shameless Plug
26:09 Closing Remarks and Final Thoughts
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Intro Song: All World
Artist: JMPSCR
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