#122: Product Marketing | Improve the B2B Buying Experience with Interactive Product Demos (with Natalie Marcotullio from Navattic)

Exit Five: B2B Marketing with Dave Gerhardt

コンテンツは Exit Five によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャストコンテンツは、Exit Five またはそのポッドキャストプラットフォームパートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。

2M ago 51:49

MP3•エピソードのホーム

This week, we're sharing a recording from an Exit Five Live Session with Natalie Marcotullio, Head of Growth and Operations at Navattic. She has a background in SEO and digital marketing for B2B sales and marketing SaaS. Over the years, her focus has shifted to full-funnel marketing, GTM strategy, and improving the digital buyer experience.

In this episode, we cover

Why buyers are switching to a more "self-service" model of buying
How interactive demos stack up against traditional marketing education like videos or ads
Tips to create a product story with your interactive demo that gets you a 30% CTR
The most common questions marketers have about interactive demos

Timestamps

(00:00) - Introduction
(09:19) - Statistics on Product Demos
(13:22) - Gating vs. not gating product demos
(15:41) - Emails and personalized follow-ups post-demo
(16:37) - Where to place the interactive demo on the website
(24:12) - Interactive demos with complex products
(29:11) - How to budget for interactive product demos
(32:03) - Implementing interactive product demos in LinkedIn ads
(33:41) - Platform recommendations for interactive product demos
(37:35) - Use of interactive demos in the sales cycle
(39:11) - Tracking activity and attribution in interactive demos
(40:50) - Personalized demos for each prospect
(43:49) - Post interactive demo conversion best practice
(48:31) - Closing thoughts

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today’s episode is brought to you by Apollo.io.

If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails.

No email visibility means no meetings.

This is the “silent nightmare” for marketers. You often don’t even know this is happening.

And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool.

That’s why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that’s right, I said inbound emails too, ask their team about it).

Marketers using Apollo have seen outbound email deliverability jump from 62% to 98% after making the switch. 98%! That means more replies, more meetings, and of course, more pipeline.

Want to see what type of results you can get? Head over to apollo.io/e5 right now and their team will set up a free account for you. And as a thank you for your time, you will receive a free annual Exit Five membership, that's valued at $275.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

139 つのエピソード

#Entrepreneur #Business #Marketing #Exit #B2B Marketing #Startup Marketing #Marketing Strategies