#120: Design - How To Drive More Pipeline by Taking Risks with Design and Brand (with Eli Rubel)

Exit Five: B2B Marketing with Dave Gerhardt

コンテンツは Exit Five によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャストコンテンツは、Exit Five またはそのポッドキャストプラットフォームパートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。

2M ago 45:11

MP3•エピソードのホーム

In this episode, Dave is joined by Eli Rubel. Eli is the CEO of Matter Made and NoBoringDesign and a Marketing Advisor for companies like Dropbox and Loom.

Eli discusses how companies that take risks with their design and go outside the brand guidelines will stand out in the sea of sameness and drive more pipeline. He also discusses

His framework for focusing on 'micro surfaces' that lead to bigger wins
The importance of timing in email marketing
How to properly analyze the efficiency of your marketing spend

Timestamps

(00:00) - Design and brand as competitive differentiators
(05:29) - Navigating Early-Stage Companies
(08:13) - Performance Marketing
(14:00) - How to determine 'Demand Efficiency'
(17:52) - A new way to think about design
(24:14) - Maximizing Micro Opportunities
(31:07) - Diversifying Channels
(32:10) - Elevating Brand Aesthetics
(35:26) - Design Differentiation
(41:38) - Standing Out with Design and Branding
(47:04) - Free Tools and Design Investments
(48:31) - Closing Thoughts

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today’s episode is brought to you by Apollo.io.

If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails.

No email visibility means no meetings.

This is the “silent nightmare” for marketers. You often don’t even know this is happening.

And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool.

That’s why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that’s right, I said inbound emails too, ask their team about it).

Marketers using Apollo have seen outbound email deliverability jump from 62% to 98% after making the switch. 98%! That means more replies, more meetings, and of course, more pipeline.

Want to see what type of results you can get? Head over to apollo.io/e5 right now and their team will set up a free account for you. And as a thank you for your time, you will receive a free annual Exit Five membership, that's valued at $275.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

139 つのエピソード

#Entrepreneur #Business #Marketing #Exit #B2B Marketing #Startup Marketing #Marketing Strategies