#36: Community is so hot right now in B2B marketing, what defines a successful community, & more with Common Room COO Jake Randall

Exit Five - B2B Marketing with Dave Gerhardt

Dave is joined by Common Room COO Jake Randall to talk about B2B community building, why top companies like dbt Labs, Asana, Figma, Notion and more are investing in community, what the heck "community" actually means, what success looks like, plus B2B marketing lessons from Jake's 10 year run as VP at Okta.

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Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.

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