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How to Find SPICY Angles That The Right People Cannot Ignore
Manage episode 410139754 series 3433304
コンテンツは Louis Grenier and Louis Grenier | Marketing によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Louis Grenier and Louis Grenier | Marketing またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
In this episode, we sit down with PR expert and author Lucy Werner to uncover the secrets behind crafting compelling angles for your content. Whether you're pitching to journalists, writing blog posts, or planning podcast episodes, the right angle can make all the difference in capturing your audience's attention.
Some key takeaways:
- Avoid the launch hype trap: Focus on creating sustainable, long-term impact rather than chasing short-lived bestseller lists or viral fame.
- Master the art of the angle: Learn Lucy's three-pronged approach to developing powerful angles based on your business expertise, human interest, or passion points.
- Embrace transparency: Build trust with your audience by being honest and authentic in your marketing, without resorting to exaggeration or overpromising.
- Think beyond the obvious: Challenge yourself to find fresh, unconventional angles that set your brand apart from the competition.
- Tailor your angle to the medium: Understand how to adapt your story ideas for different marketing channels, from email subject lines to podcast episode titles.
- (00:00) - Intro
- (01:36) - Knowing how to launch
- (04:59) - Who to pitch your product to
- (09:46) - How to choose a good story angle
- (17:23) - Criteria to create a great story angle
- (22:58) - How to reach an advanced level of PR
- (26:25) - Lucy's process for choosing an angle
- (45:49) - Number 1 Tip to "show up"
- (50:55) - Hyping yourself up
- (54:57) - Lucy's top 3 resources
- (57:24) - Outro
***
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Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
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