Jess Ford: Coaching with Integrity – Building Leaders and Ethical Salespeople

Epic Spotlight Podcast

Jess Ford is a seasoned professional in the mortgage industry. Born and raised in Detroit, Michigan, she began her career in 2010 as a loan officer after studying business at Eastern Michigan University. During her time at one of the largest consumer direct mortgage lenders in the country, she discovered her passion for learning and development, gaining experience in training, sales coaching, and underwriting.

In 2013, Jess expanded her knowledge by earning credit certifications as a homeownership coach, where she educated potential borrowers, especially those with below-average FICO scores, preparing them for mortgages. Later, she transitioned to business-to-business mortgage lending, training and coaching hundreds of account executives and assisting mortgage brokers nationwide to expand and grow their businesses. She is known by her colleagues as hardworking and ethical, with an unwavering dedication to excellence and integrity. She has a solid reputation for meeting her clients' needs in a pleasant, prompt, and professional manner, maintaining confidentiality and providing a transparent process. Currently, Jess serves as a business development consultant and a licensed loan originator.

In this episode, Dante and Jess discuss:

• Leadership approaches in sales accounting for personal factors and adult learning styles
• Emphasizing ethics and integrity by prioritizing client interests over profits
• Developing diverse salespeople and grooming future trainers
• Maintaining a growth mindset through consistent training and tailored communication
• Coaching with a focus on being a "good human" in business practices

Key Takeaways:

• A successful career is built on passion, ethics, and a commitment to client service, forming the foundation for long-term success.
• Effective leadership hinges on understanding the personal lives of salespeople, identifying issues, and guiding them back to core principles.
• Recognizing and adapting to individual learning styles is essential, as adult brain development significantly impacts learning capacity.
• Differentiating through superior client service, integrity, and ethics ensures a business thrives by prioritizing customer interests over profit.
• Leaders who prioritize consistent training and clear communication foster growth in their teams, enabling diverse salespeople to reach their potential and become future trainers.

“So, when it comes to coaching, training, and leadership, it's all about the attention to detail and the cadence of the coaching cycles. Each person needs something a little different, and it's our job as coaches and leaders to figure out what it is on that individual level and then build them a multilevel coaching platform to work through. If we can do that, as coaches and leaders, we're going to produce some really, really good salespeople—some honest salespeople—but we're also going to build a lot of leaders at the same time.”

- Jess Ford

Connect with Jess Ford:

Website: https://www.kscopeconsultants.com/

LinkedIn: https://www.linkedin.com/in/jess-ford-0020955/

Facebook: https://www.facebook.com/JFordConsulting

Instagram: https://www.instagram.com/jford_consulting/

Email: [e-mail]

Connect with Dante Royster:

Website: https://www.danteroyster.com/

Epic Mortgage Website: Epic Mortgage, Inc. NMLS 1885086

Facebook: EpicMortgage1885086

Epic Mortgage Instagram: https://www.instagram.com/epicmortgage/

“The Ultimate Mortgage Guide” book: https://www.amazon.com/dp/B0CKTRWLRP

LinkedIn: Dante Royster | LinkedIn

Twitter: https://twitter.com/DanteRoyster

YouTube: Epic Spotlight

Email: [e-mail]

The 9 states that Epic Mortgage is licensed are: Illinois/Indiana/Michigan/Colorado/Maryland/Virginia/Florida/Georgia/Texas

Show notes by Podcastologist: Angelo Paul Tagama

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.