Why My Generosity Flopped: The Reciprocity Lesson Marketers Need - Phill Agnew Nudge

Embracing Marketing Mistakes

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What if understanding consumer behaviour could transform your marketing efforts? Join us for an insightful conversation with Phill Agnew, the mastermind behind the Nudge Podcast, as we uncover the secrets of behavioural science in marketing. From his early days as a marketing student to becoming a leading voice in the industry, Phill shares his journey and the pivotal moments that led him to embrace behavioural science. We'll explore the immense impact of these principles on marketing success and learn how to leverage psychological insights to avoid costly mistakes and achieve exceptional results.
Phill delves into the integration of behavioural science within organisations and the common pitfalls to avoid, like negative social proof. Through real-life examples, he illustrates how constant testing and the input bias can refine strategies and elevate your campaigns. We also dive into an intriguing experiment comparing the effectiveness of handwritten notes versus standard emails in boosting podcast review response rates, offering practical takeaways for personalised engagement.
Creativity, reciprocity, and hidden influences are key themes in this episode, as Phill debunks myths about creativity and examines the mere exposure effect and irrational consumer behaviours. We draw on wisdom from behavioural science luminaries like Richard Shotton and Rory Sutherland, and highlight the benefits of learning from the mistakes of experts. This episode is packed with insights, ready to revolutionise your marketing approach and deepen your understanding of consumer psychology. Don't miss out on this opportunity to enhance your strategy with the proven principles of behavioural science.

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章

1. Why My Generosity Flopped: The Reciprocity Lesson Marketers Need - Phill Agnew Nudge (00:00:00)

2. Behavioral Science in Marketing (00:00:04)

3. Leveraging Behavioral Science in Marketing (00:13:20)

4. Testing the Power of Handwritten Messages (00:21:52)

5. Creativity, Incubation, and Brainstorming (00:26:55)

6. Reciprocity and the Blur Effect (00:36:00)

7. Hidden Influences in Marketing (00:42:44)

8. Learning From Mistakes of Experts (00:51:14)