Leveraging SMS to Build a Subscription Business

eCommerce Fuel

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3y ago 43:25

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Chuckie Gregory is the founder of Club EarlyBird, a morning cocktail that makes it easy to wake up early and that has grown from $0 to $1-million in sales in less than a year. In this episode, Chuckie details the SMS messaging strategy that they use at Club EarlyBird, including why they collect phone numbers with a post-purchase opt-in rather than at checkout, how he justifies the cost of SMS messaging over other forms of marketing, and why he implemented “Get Sh*t Done Tuesday.”

You can find show notes and more information by clicking here: https://bit.ly/330rPzh

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