406. 3 lesser-known [but wildly important] reasons to write a book this year! [And… 3 ways to get started fast!]

DREAM. THINK. DO.

Lise Cartwright is BACK!!! I’m so excited for this.

Since Lise Cartwright has been on DREAM THINK DO 3 times… you probably remember that she’s a bestselling nonfiction author of ______ 37 books!

She’s also a true business strategist and coach.

If you ask her… she’ll tell you… she’s obsessed with helping creatives grow an online business they love!

She’s the founder of Hustle & Groove… which is a powerful online resource for helping you grow a profitable business with ease.

Through her books, memberships, and coaching… she’s helped thousands of people on their journey to developing a business that’s easy, fun, and profitable.

AND… I’m VERY honored and excited to say that she’ll be one of our AMAZING speakers at EncouragerCON this year! She spoke last year… but we had to do her talk remotely… and even though she wasn’t in the room… she blew people away!

But this year… she’s going to be BE IN THE HOUSE!!!

And I can’t flippin’ wait!

To tide me over until EncouragerCON… I wanted to have Lise back on DREAM THINK DO and I can’t wait.

So let’s get started!

MORE INFO ON LISE:

website: www.hustleandgroove.com

Instagram: https://www.instagram.com/lisecartwrightnz

Youtube: https://www.youtube.com/lisecarter

EncouragerCON 2024

Mitch mentioned EncouragerCON to kick off this awesome episode.

YOU might be wondering… “WHAT IS IT?!”

EncouragerCON is our 2.5 day conference for “Encouragers.”

If you are a new or experienced Coach, Speaker or Content Creator… we want YOU there!

Click here to find out more about this incredible event!

We’ll introduce you to the biggest opportunities in coaching and speaking that are happening RIGHT NOW! Along with strategies that you can use… immediately!

With Encourager-CON you’ll be surrounded by your fellow Encouragers AND it will be 2.5 days of proven concepts, innovative new approaches, powerful stories and straight-up fun… so YOU can REACH more people… create more REVENUE and find ways to REST as you do!

And… remember… use the coupon code: DTD to get a VERY special discount! It’s time sensitive though… so the earlier you use it… the bigger the discount!

Don’t miss out! JOIN US!

Check out Mitch’s “other” PODCAST called:

ENCOURAGING THE ENCOURAGERS

You can now check out Mitch’s new podcast called “ENCOURAGING THE ENCOURAGERS” anywhere you listen to podcasts.

It’s specifically designed for Coaches, Speakers and Content Creators and provides quick doses of inspiration, strategy AND… of course… encouragement!

Find it on Apple Podcasts: Click here

Find it on Spotify: Click here

Find it on Anchor: Click here

Find it on Google: Click here

LISE CARTWRIGHT ON PAST DTD EPISODES:

The Secret Solution to Worry: www.mitchmatthews.com/189

Breaking out and Creating More of the LIFE You WANT: www.mitchmatthews.com/110

The $1000 / Month Side Hustle: www.mitchmatthews.com/015

LET’S HEAR FROM YOU!

I loved this conversation! But then again… I ALWAYS love talking with Lise!

She’s created a true DREAM THINK DO life and I love it!

Okay… let’s get to it! You KNOW I’m going to ask… because I am curious.

What’s something that resonated with you?

More importantly… what’s something you’re going to DO (big or small) as a result?

I want to hear from YOU!

Leave a comment and let’s hear from YOU!

And hey… keep bringing YOUR awesome!!!

-

Mitch

Minute By Minute:

• 0:00 Introduction to Episode 404 and welcoming Lise Cartwright.
• 0:25 Get to know Lise! (Yes, she really did write 48 books!)
• 1:16 Discussion on Lise's work in helping creatives grow an online business through her platform, Hustle and Groove.
• 3:00 A look into Lise's upcoming session at EncouragerCon and how you can get in the room!
• 4:00 Lise talks about her writing journey, starting in 2014, and achieving 48 books in 10 years.
• 5:18 Discussion on the importance of publishing a book for connection with your audience.
• 6:28 Lise emphasizes that having a book allows you to connect with people in a deeper way compared to social media.
• 7:50 Books offer a unique opportunity to reach people who prefer different learning methods (reading over audio or video).
• 9:00 Writing a book can help solidify your thoughts and beliefs, providing clarity and focus.
• 10:00 Lise discusses the strategy of breaking a longer book into a series of shorter books to cater to shorter attention spans.
• 11:18 The advantage of self-publishing is the flexibility to structure your book in a way that best serves your audience.
• 13:00 Lise's recent strategy involved breaking one book into five smaller books, including workbooks, to provide practical exercises and actionable steps.
• 15:00 Books can serve as a stepping stone to more extensive programs or coaching, helping people engage with your content at different levels.
• 16:30 The importance of meeting your audience where they are and offering them content that is easy to digest and apply.
• 18:00 Discussion on the concept of "airplane books" - books that are short enough to be read on a single flight, providing quick and impactful insights.
• 20:00 Encouragement to mine existing content (blog posts, social media, emails) to create a book, making the process more manageable.
• 21:00 Using modern tools to transcribe spoken content into written form, making book writing accessible even for those who prefer speaking over writing.
• 22:00 Example of using Zoom to record content that can be transcribed and edited into a book.
• 24:00 Lise's recent book took five hours to create by repurposing existing content and organizing it effectively.
• 26:00 The benefits of creating multiple books to provide continuous engagement and value to your audience.
• 28:00 Lise's excitement about attending EncouragerCon in person this year for deeper connection and engagement.
• 30:00 Mitch's Minute: Final thoughts on the importance of not waiting for a "perfect" idea to write a book - just start with your unique perspective.