Michael Holtz - Chief Executive Officer / Co-Founder, Yomp Pet Toys

Dr. Bill Dorfman® Podcast presents Meet the Mentor® Series

Are you an entrepreneur seeking the key to outshining competitors in a saturated market through adaptability and flexibility? You've probably been told to "fail fast, learn faster," but the endless cycle of trial and error can be exhausting and discouraging, leaving you feeling stuck and overwhelmed.

Michael Holtz's journey through different industries taught him the importance of adaptability and learning from setbacks. From being a Division One athlete swimmer to working in investment banking, Michael discovered his true passion in entrepreneurship. While facing challenges like supply chain issues and competing with established brands, he remained steadfast in launching his unique pet toy brand, Yomp. Michael's background in finance and sports fundraising helped him create a business plan that capitalized on market opportunities and attracted investors. By focusing on authentic user-generated content and connecting with independent retailers, Michael slowly built brand awareness and credibility.

"Part of this process is about failure, and it's about facing those obstacles and about how is it that you are reinventing yourself as an individual and how that is applicable to your company." - Michael Holtz

In this episode, you will:

1. Discover Yomp's mission to revolutionize pet toys with sustainable, oral hygiene-focused innovations.

2. Learn how to navigate supply chain obstacles and adapt to pandemic-related market changes.

3. Master the art of boosting brand recognition using social media, influencer collaborations, and trade show strategies.

4. Understand the crucial role of flexibility, adaptability, and learning from setbacks in achieving business success.

5. Explore the value of seeking mentorship and guidance for continuous entrepreneurial growth and success.

Resources

1. Use promo code LEAP23 for 23% off any product on shopyomp.com.

2. Purchase a product using the LEAP23 promo code and receive a free hanky chip.

3. Contact Michael Holtz at [email protected] for any inquiries or questions.

4. Follow Yomp on social media for updates and promotions.

5. Visit the Salvation Army website to learn more about their mission and how you can help.

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