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Ep 09: The Soft Skills Necessary for SEO Success - Tom Critchlow
Manage episode 290495003 series 2793493
Create a plan to increase your executive presence and become a more effective SEO consultant with Tom Critchlow from SEO MBA.
Key Takeaways:
Tom unpacks:
- How to kickstart a project with an organization to create and build momentum
- Help the client’s marketers (who are often in the weeds) communicate with the C-suite
- How to generate momentum for your ideas and how to build relationships that will aid in work getting done at that client.
Tom also provides insights into how he structures his strategic consulting engagements for iterative work (vs deliverables) as a method to keep the momentum going.
We also discuss his upcoming book tentatively called, The Strategic Independent - currently free to read on his website at tomcritchlow.com.
Finally, he walks us (independent digital marketing consultants) through how to create a plan for success focused around this singular question:
Tom Critchlow has a decade of experience in digital media, leadership, and growth. He is a strategic advisor and consultant for leaders who are seeking to gain clarity about their strategy and develop new initiatives. He previously worked at Google’s Creative Lab and Distilled prior to starting his own consultancy. He works with a handful of clients every year and typically works with clients for extended periods. Clients include The New York Times, Google, Dotdash, Gartner, Etsy, and Seatgeek.
With his SEO MBA project, he helps knowledgeable SEO professionals to gain confidence and uplevel their careers with executive presence.
Connect with Tom Critchlow
Check out his website
Follow him on Twitter
Learn more about SEO MBA
Links mentioned
Find on episode webpage.
Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback
Get In Touch
- Tweet us at @dmvictories @kwatier
- Email us at admin@wostrategies.com
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Thank you for supporting our podcast!
28 つのエピソード
Manage episode 290495003 series 2793493
Create a plan to increase your executive presence and become a more effective SEO consultant with Tom Critchlow from SEO MBA.
Key Takeaways:
Tom unpacks:
- How to kickstart a project with an organization to create and build momentum
- Help the client’s marketers (who are often in the weeds) communicate with the C-suite
- How to generate momentum for your ideas and how to build relationships that will aid in work getting done at that client.
Tom also provides insights into how he structures his strategic consulting engagements for iterative work (vs deliverables) as a method to keep the momentum going.
We also discuss his upcoming book tentatively called, The Strategic Independent - currently free to read on his website at tomcritchlow.com.
Finally, he walks us (independent digital marketing consultants) through how to create a plan for success focused around this singular question:
Tom Critchlow has a decade of experience in digital media, leadership, and growth. He is a strategic advisor and consultant for leaders who are seeking to gain clarity about their strategy and develop new initiatives. He previously worked at Google’s Creative Lab and Distilled prior to starting his own consultancy. He works with a handful of clients every year and typically works with clients for extended periods. Clients include The New York Times, Google, Dotdash, Gartner, Etsy, and Seatgeek.
With his SEO MBA project, he helps knowledgeable SEO professionals to gain confidence and uplevel their careers with executive presence.
Connect with Tom Critchlow
Check out his website
Follow him on Twitter
Learn more about SEO MBA
Links mentioned
Find on episode webpage.
Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback
Get In Touch
- Tweet us at @dmvictories @kwatier
- Email us at admin@wostrategies.com
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Thank you for supporting our podcast!
28 つのエピソード
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