Revolutionizing Engagement: In-Game and POS Advertising Innovations

Digital Marketing Today

Podcast Description for "Digital Marketing Today"

Welcome to the latest episode of Digital Marketing Today, the go-to podcast for the latest and most groundbreaking developments in the digital marketing world. This episode zeroes in on pioneering advancements that are reshaping the landscape of digital advertising and consumer engagement.

Highlight #1: Innovations in In-Game Advertising

Our first segment dives into the dynamic partnership among Frameplay, Adverty, and AdInMo, which has introduced a revolutionary exchange platform for in-game advertising. With the global gaming industry on track to hit nearly $9 billion in revenues by 2024, digital ad spending in this sector in the U.S. has been surprisingly low. This new platform aims to mitigate market fragmentation and enable advertisers to better connect with the highly engaged gaming audience, facilitating a smoother ad experience for gamers. Such developments could significantly elevate the role of in-game ads in mainstream digital marketing strategies.

Highlight #2: Cutting-Edge Point-of-Sale Advertising

Next, we explore Cantaloupe Inc.'s innovative AdVantage program, a collaboration with Mastercard that supports the Priceless Planet Coalition. Utilizing a vast network of POS touchscreen devices located at key high-traffic points, this initiative offers interactive digital ads that not only promote products but also emphasize corporate social responsibility. This tactic seeks to forge deeper connections with consumers—specifically at crucial decision-making junctures—thereby enhancing consumer engagement and brand loyalty.

These two major discussions underscore an ongoing trend in digital marketing: creating deeper, more human-centric advertising experiences that are immersive and contextually relevant to the daily lives of consumers. Tune in to understand how these pioneering digital marketing strategies could change the way brands interact with their audiences and potentially transform the future landscape of digital advertising.

Do not miss this insightful dive into the future of digital marketing on Digital Marketing Today. Available now where you get your podcasts!

Links:
Frameplay, Adverty, and AdInMo Unveil Groundbreaking In-Game Advertising Partnership
Cantaloupe, Inc. Launches AdVantage Program
Cantaloupe, Inc. Launches AdVantage Program