The Most Popular Metrics in PR in 2021

Digital Download with Paul Sutton

Measurement has been a monkey on the public relations industry's back for as long as anyone can remember. But sometimes it helps to look at where the industry is now compared to where it was a few years ago and to determine whether progress is being made. In this episode of the Digital Download podcast, that's precisely what we're doing. Richard Benson is co-founder of Nectarize, an evaluation platform that was devised to reflect core KPIs and measure cross-media activities and activations to determine business impact. Over the last six years, many thousands of reports have been put together using the tool, enabling Nectarize to produce a report on what PR professionals were measuring then, what they are measuring now, what progress has been made, and what best practice now looks like. Please Check Out Our Sponsor This episode of the podcast is supported by Podchaser Pro, making podcast discovery and analysis a breeze. Podchaser Pro builds on Podchaser's best-in-class data set to provide access to reach, contacts, demographics and more, and bring radical efficiency to the process of discovering, qualifying, and contacting podcasts. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today’s show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes or Podchaser, as this helps others discover Digital Download. Thanks for listening!