#065 – Headskinz

Destroy Digital

They do have you covered. In fact, they’ve covered a lot more than that. Headskinz know who their customers are and have built a brand around that. Branding is all about customer insights.

Knowing what your customers want, means you can create a brand that speaks directly to them. This will also inform you about what kind of content they want to see. Which also give you a headstart on what kind of new products you should develop.

It’s pretty powerful stuff. That old adage in business about the quickest way to make a profit is to know what your customers need then go fill that need.

Headskinz are doing just that. While they do have quite a bit of competition in the tubular headwear space – they are NOT fazed. They’ve carved a niche for themselves with their audience and have left the other segments of the markets to their competition.

The Headskinz customer is a little more ‘hardcore’, a bit more outdoorsy, a little bit of a rev-head and is also possibly a bit of a larrikin.

Headskinz are not ashamed about their ‘high adrenaline’ graphics and they’ve also priced themselves to be just under their immediate rival. S M A R T. One-word.

Check out their website here and get yourselves some Headskinz.

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