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Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection
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Retail’s Future Shaped by Data Monetization with Panayotis Gezerlis of Convert Group
Manage episode 389416270 series 3497847
コンテンツは Sima Vasa によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Sima Vasa またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
On this episode, host Sima Vasa welcomes Panayotis Gezerlis, Founder and President of Convert Group, to delve into the evolution of retail and e-commerce through data analytics and transparency. Key Takeaways: (02:25) The shift from consulting to data-driven retail strategies. (06:32) The importance of tactical decision-making in marketing and sales. (06:59) Budget redirection towards e-commerce in leading companies. (11:15) Retail media's influence on consumer behavior. (13:48) Utilizing retail media and basket information for customer targeting. (14:14) The critical role of sales decomposition in retail. (16:56) The future of retail with AI chatbot technology. (17:19) Launching user-friendly text advice platforms for retail decisions. Resources Mentioned: Convert Group Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX
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