Tips and Pitfalls of CRM Use and Implementation

CRM Radio

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5+ y ago 24:20

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Host Paul Petersen talks with GoldMine CRM, CMO Stacy Gentile about the tips and pitfalls of CRM use and Implementation. They look back to guests like Jay Baer, Gene Marks, Patrick Renvoise, Jill Konrath, Todd Cohen, Chad Pollitt, Shari Levitin, and others to discuss the takeaway tips about sales in general and CRM usefulness for sales and management. For instance:

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Why management shouldn’t look at CRM as a policing tool
Why salespeople have to be honest with themselves about forecasting and the CRM tool helps
How to make the CRM tool more useful
Why a CRM tool makes ordinary salespeople better
Why the CRM tool must be customized for your business
It’s all about the data and that comes from the custom fields
Why lead attribution is difficult to pin down
Regardless of AI advances, the human point of data entry is important

CRM Radio is hosted by Paul Petersen and the sponsor is Goldmine CRM broadcast on the Funnel Radio Channel.

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CRM Radio is hosted by Paul Petersen of Goldmine CRM by Ivanti which is a program on the Funnel Radio Channel. GoldMine is the sponsor of CRM Radio.

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