Episode #256: Rachel Austen of Elle Crée

Craft Industry Alliance

On today's episode of the Craft Industry Alliance podcast, we’re talking about paint-by-numbers with my guest Rachel Austen.

Rachel has a background in graphic and web design. She founded her paint-by-number kit company - Elle Crée - in 2017 out of her desire to create a nostalgic product from her illustrations that customers could interact with and that would spur their own creativity.

Rachel’s company seeks to reduce its impact on the environment by carefully sourcing eco-friendly components that are locally- and USA-made whenever possible. Elle Crée’s custom paint colors are mixed from USA-made acrylic, and their kits are assembled with the help of a small staff in Portland, Oregon.

Elle Crée’s kits made O Magazine’s list of best Made in America products in the summer of 2021. In 2023, Rachel launched successful collaborations with iconic illustrator Mary Engelbreit and Academy Award nominated film studio, LAIKA.

In the past 7 years, Elle Crée has become a premier manufacturer of American-made kits, being sold in over 500 gift shops nationwide.

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This episode is sponsored by The Academy for Virtual Teaching, a community of creative entrepreneurs, building proficient, profitable, and professional online teaching businesses.

In the Academy for Virtual Teaching’s Pro-Membership they can help you develop the skills needed to organize, film, edit, and add online education to your business model. They invite you to join their community of supportive colleagues as they share their creativity with students around the world.

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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.