Episode 399: How much does it cost to acquire new customers?

Cracking the Cash Flow Code

Let's have a talk with the principal of Ward Consulting who is Len Ward about customer acquisition costs. We will talk about the main components of a customer acquisition cost and the problem behind it. How it becomes an important business metric which is the total cost of sales and marketing efforts, as well as property or equipment, needed to convince a customer to buy a product or service.