Player FMアプリでオフラインにしPlayer FMう!
Episode 399: How much does it cost to acquire new customers?
Manage episode 360641582 series 1104844
Let's have a talk with the principal of Ward Consulting who is Len Ward about customer acquisition costs. We will talk about the main components of a customer acquisition cost and the problem behind it. How it becomes an important business metric which is the total cost of sales and marketing efforts, as well as property or equipment, needed to convince a customer to buy a product or service.
435 つのエピソード
Manage episode 360641582 series 1104844
Let's have a talk with the principal of Ward Consulting who is Len Ward about customer acquisition costs. We will talk about the main components of a customer acquisition cost and the problem behind it. How it becomes an important business metric which is the total cost of sales and marketing efforts, as well as property or equipment, needed to convince a customer to buy a product or service.
435 つのエピソード
Alle episoder
×プレーヤーFMへようこそ!
Player FMは今からすぐに楽しめるために高品質のポッドキャストをウェブでスキャンしています。 これは最高のポッドキャストアプリで、Android、iPhone、そしてWebで動作します。 全ての端末で購読を同期するためにサインアップしてください。