Everything You Need to Know About A2P10DLC

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Over the past few months, there’s been a lot of talk about A2P 10DLC. However, not a lot of people know what A2P 10DLC is, what it stands for, or what it means for their business.

A2P 10DLC refers to a system that allows US businesses to send Application-to-Person messages to their customers via standard, 10-digit-long phone numbers.

Starting this year, all of the major service carriers in the country will require businesses that send texts to their customers to be registered in a national registry. Businesses that fail to comply - no matter their size - will see their messages end up in spam folders of their customers.

As you might expect, it comes at a cost.

You might be wondering, why do you need to pay additionally for text messages when you’re already paying for a communication platform? Well, that's what we're going to discuss today.

If you’re using a communication platform, you definitely need to know about A2P10DLC, and you need to listen to this week’s episode.

Key Takeaways:

• Introduction (00:00)
• What’s A2P 10DLC and why do you need to pay for it (01:16)
• Do you need to register for A2P 10DLC (04:40)
• What’s the A2P 10DLC Trust Score and Campaign (08:51)
• Should you business be worried about A2P 10DLC (10:39)
• Closing thoughts (12:18)

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