#54 Leadership secrets of the world's #1 Toyota Dealer, Selling 25,000 cars a year, Lease returns crashing in 2024? | Doug Eroh, President and GM of Longo Toyota

Car Dealership Guy Podcast

In this episode, I'm speaking with Doug Eroh, President and GM of Longo Toyota

This episode is brought to you by:

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Topics:

(00:00:00) - Intro

(00:03:06) - Doug’s exposure to auto

(00:04:39) - Is LA the largest Toyota market in the world?

(00:05:29) - Making the jump from corporate to the retail side of auto

(00:07:09) - Officing in the dealership showroom & experiences as the GM of Longo Toyota

(00:12:37) - Longo’s scale

(00:14:00) - The difference between Doug’s roles at Longo and Penske

(00:14:58) - Longo’s structure, amenities, and talent recruitment

(00:23:48) - Longo’s tech stack & AI implementations

(00:32:13) - What metrics are you tracking daily?

(00:37:32) - Thoughts on affordability & leasing

(00:42:41) - Is Toyota hurting itself for being undersupplied & staying away from EVs?

(00:51:02) - Do you have any concerns right now?

(00:54:34) - Where are the opportunities right now?

(00:57:36) - How are you attracting talent?

Check out Longo Toyota here or get in touch.

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