Microchannels: Tiny Channels with Huge Customer Experience Impact

CapTech Trends

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2y ago 31:38

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In this episode of CapTech Trends, we dig deeper into one of our four 2022 Tech Trends about microchannels. Vinnie and CapTech Agile Director, Brian Hardwick, chat about how the user experience has evolved from multichannel to omnichannel, and now to microchannels, and how these small channels can have a big impact on the overall user experience. Listen in as we dig into both the technology and branding essentials, including:

Microchannels mean more opportunities for data to inform your long-term strategy.
Speed to market matters. When adding a new microchannel, focus on getting an MVP to market and let the data inform your next steps.
Why a unified brand experience is important across all channels - even third-party vendors.
The importance of accessibility and inclusivity in your long-term channel strategy.

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