The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
コンテンツは Call To Action and Giles Edwards によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Call To Action and Giles Edwards またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Player FM -ポッドキャストアプリ
Player FMアプリでオフラインにしPlayer FMう!
Player FMアプリでオフラインにしPlayer FMう!
143: [BEST OF] Why advertising MUST entertain with Paul Feldwick.
Manage episode 426014105 series 2518995
コンテンツは Call To Action and Giles Edwards によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Call To Action and Giles Edwards またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
It’s been 5 years since Call to Action® captured our first of what’s now over 140 heroes and allies from the industry front lines to have a chin-wag with. To celebrate, we’re rereleasing a choice cut of our favourite episodes as part of a ‘Best Of’ series.
In 2021, baited by a Bedouin birthing blanket, we caught big thinker and bestselling author, Paul Feldwick.
The man behind one of our favourite all time ad campaigns, Paul worked at the legendary agency BMP on some of Britain’s most famous brands for over 30 years.
Paul talks to us on tonnes of topics, including BMP, being the world’s worst account manager, clowns, talking to real people, what brands can learn from Snow White, Jeremy Bullmore, PT Barnum, fame, shame, purpose, Mrs Brown’s Boys, whether ads need to be "liked", Martin Boase, and a whole lot more.
/////
Check out his website
Follow Paul on LinkedIn
We implore you to read both of his fabulous books:
Why Does the Pedlar Sing?
Anatomy of Humbug
And here’s that famous Barclaycard ad with Rowan Atkinson
Timestamps
(01:58) - Quick fire questions
(07:20) - Paul's early career and transition to account planning
(11:24) - Importance of entertaining advertising
(17:29) - Discussion on fame in advertising
(24:35) - The history of advertising and its impact on creativity
(29:33) - The moral implications of advertising and the need for entertaining content
(35:32) - Question on creative thinking in advertising and overcoming shame for fame
(41:36) - Balancing likability and fame in advertising campaigns
(47:07) - Pertinent posers
Paul’s book recommendations are:
How Brands Grow by Byron Sharp
Building Distinctive Brand Assets by Jenni Romaniuk
/////
In 2021, baited by a Bedouin birthing blanket, we caught big thinker and bestselling author, Paul Feldwick.
The man behind one of our favourite all time ad campaigns, Paul worked at the legendary agency BMP on some of Britain’s most famous brands for over 30 years.
Paul talks to us on tonnes of topics, including BMP, being the world’s worst account manager, clowns, talking to real people, what brands can learn from Snow White, Jeremy Bullmore, PT Barnum, fame, shame, purpose, Mrs Brown’s Boys, whether ads need to be "liked", Martin Boase, and a whole lot more.
/////
Check out his website
Follow Paul on LinkedIn
We implore you to read both of his fabulous books:
Why Does the Pedlar Sing?
Anatomy of Humbug
And here’s that famous Barclaycard ad with Rowan Atkinson
Timestamps
(01:58) - Quick fire questions
(07:20) - Paul's early career and transition to account planning
(11:24) - Importance of entertaining advertising
(17:29) - Discussion on fame in advertising
(24:35) - The history of advertising and its impact on creativity
(29:33) - The moral implications of advertising and the need for entertaining content
(35:32) - Question on creative thinking in advertising and overcoming shame for fame
(41:36) - Balancing likability and fame in advertising campaigns
(47:07) - Pertinent posers
Paul’s book recommendations are:
How Brands Grow by Byron Sharp
Building Distinctive Brand Assets by Jenni Romaniuk
/////
145 つのエピソード
Manage episode 426014105 series 2518995
コンテンツは Call To Action and Giles Edwards によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Call To Action and Giles Edwards またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
It’s been 5 years since Call to Action® captured our first of what’s now over 140 heroes and allies from the industry front lines to have a chin-wag with. To celebrate, we’re rereleasing a choice cut of our favourite episodes as part of a ‘Best Of’ series.
In 2021, baited by a Bedouin birthing blanket, we caught big thinker and bestselling author, Paul Feldwick.
The man behind one of our favourite all time ad campaigns, Paul worked at the legendary agency BMP on some of Britain’s most famous brands for over 30 years.
Paul talks to us on tonnes of topics, including BMP, being the world’s worst account manager, clowns, talking to real people, what brands can learn from Snow White, Jeremy Bullmore, PT Barnum, fame, shame, purpose, Mrs Brown’s Boys, whether ads need to be "liked", Martin Boase, and a whole lot more.
/////
Check out his website
Follow Paul on LinkedIn
We implore you to read both of his fabulous books:
Why Does the Pedlar Sing?
Anatomy of Humbug
And here’s that famous Barclaycard ad with Rowan Atkinson
Timestamps
(01:58) - Quick fire questions
(07:20) - Paul's early career and transition to account planning
(11:24) - Importance of entertaining advertising
(17:29) - Discussion on fame in advertising
(24:35) - The history of advertising and its impact on creativity
(29:33) - The moral implications of advertising and the need for entertaining content
(35:32) - Question on creative thinking in advertising and overcoming shame for fame
(41:36) - Balancing likability and fame in advertising campaigns
(47:07) - Pertinent posers
Paul’s book recommendations are:
How Brands Grow by Byron Sharp
Building Distinctive Brand Assets by Jenni Romaniuk
/////
In 2021, baited by a Bedouin birthing blanket, we caught big thinker and bestselling author, Paul Feldwick.
The man behind one of our favourite all time ad campaigns, Paul worked at the legendary agency BMP on some of Britain’s most famous brands for over 30 years.
Paul talks to us on tonnes of topics, including BMP, being the world’s worst account manager, clowns, talking to real people, what brands can learn from Snow White, Jeremy Bullmore, PT Barnum, fame, shame, purpose, Mrs Brown’s Boys, whether ads need to be "liked", Martin Boase, and a whole lot more.
/////
Check out his website
Follow Paul on LinkedIn
We implore you to read both of his fabulous books:
Why Does the Pedlar Sing?
Anatomy of Humbug
And here’s that famous Barclaycard ad with Rowan Atkinson
Timestamps
(01:58) - Quick fire questions
(07:20) - Paul's early career and transition to account planning
(11:24) - Importance of entertaining advertising
(17:29) - Discussion on fame in advertising
(24:35) - The history of advertising and its impact on creativity
(29:33) - The moral implications of advertising and the need for entertaining content
(35:32) - Question on creative thinking in advertising and overcoming shame for fame
(41:36) - Balancing likability and fame in advertising campaigns
(47:07) - Pertinent posers
Paul’s book recommendations are:
How Brands Grow by Byron Sharp
Building Distinctive Brand Assets by Jenni Romaniuk
/////
145 つのエピソード
すべてのエピソード
×プレーヤーFMへようこそ!
Player FMは今からすぐに楽しめるために高品質のポッドキャストをウェブでスキャンしています。 これは最高のポッドキャストアプリで、Android、iPhone、そしてWebで動作します。 全ての端末で購読を同期するためにサインアップしてください。