$100,000/yr+ Income From TikTok With Marco Antonio

Buttoned Up

In this episode, Daniel Seong dives into the world of social media influence with guest Marc Antonio, who has successfully integrated his passions for barbecue, whiskey, and cannabis into a thriving online business. Marc shares his journey from starting a food-based business, which cleverly allowed him to write off food expenses, to rebranding his YouTube content with a focus on high-quality and consistent posting. He reveals how a tip from a friend named Danos led to a viral TikTok video, catapulting him to full-time content creation.

Embracing the importance of connecting with social media audiences, Marc Antonio highlights the need to adapt content across different platforms. We learn about his involvement with Embers TV, aiming to be the Hulu or Netflix of barbecue content, which features a diverse range of shows and now includes his upcoming cannabis barbecue series and travel endeavors.

Both Daniel and Marc discuss the reality of receiving negative comments online, with advice to focus on positive feedback. Marc highlights his impressive background that spans from the military to cinematography. Finally, the importance of authenticity, commitment to one's dreams, and the growing legitimacy of influencer-driven businesses are underscored. Marc can be found on TikTok as Woodfire and Whiskey and on Instagram and YouTube as the can of barbecue.

3 Key Episode Takeaways

1 - Monetize Your Passion: Marc discusses his strategic journey from TikTok fame to his culinary business venture, highlighting the clever ways he turned his food expenses into business investments.

2 - Consistency is King: Whether it's social media or smoked brisket, consistency in quality and quantity is key. Marc's success story reiterates the importance of steadfast commitment and adaptability in content creation.

3 - Innovate Authentically: From integrating cannabis in barbecuing to exploring new digital platforms like Embers TV, Marc teaches us the art of fearless innovation while staying true to one's passion and interests.

Show Overview

03:56 Marc's net worth grew exponentially due to TikTok.09:46 Focus on the positive, ignore the negative.15:36 Cannabis-infused with terpenes enhances flavor and effects.16:13 Cannabis has medical benefits and government is changing regulations.19:57 Transition from YouTube to TikTok; unsuccessful attempt.24:31 Governor Newsom shut down state, impacting work.29:22 Focus on creating consistent, quality content for success.