Paul Webster’s Playbook for International Trade Expansion

Business Without Bullsh-t

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EP 330 - Paul is Principal of International Expansion Partners (IEP) and AUS UK. His career spans both the private and public sectors having worked in financial services and management consulting in Australia before moving into the international investment sector.

Paul shares his expertise on the potential of the Oz UK Free Trade Agreement (FTA), SME opportunities in government procurement, and cultural nuances between the UK and Australia. He also gives invaluable tips for founders on international expansion, making the most of free resources, and managing organisational change.

Essential listening for founders and entrepreneurs looking to expand their business internationally.

Chapters:

00:00 BWB with Paul Webster

00:56 Exciting Developments in UK-AUS Trade

01:32 Government Procurement Opportunities for SMEs

02:30 Challenges and Opportunities in UK-AUS Trade

03:43 The Complexity of UK and AUS Banking Systems

07:49 The Impact of Free Trade on Food and Drink

13:57 Cultural Differences in Business Practices

23:04 Paul's Career Journey

23:14 The Role of International Expansion Partners

34:06 Navigating Government and Bureaucracy

37:23 Rebranding Controversy

38:19 Government Support for Businesses

40:04 Challenges for Small Businesses

44:45 Lessons from Personal Mistakes

50:46 Effective Communication Strategies

59:58 Quickfire Round - Getting To Know Paul

01:06:32 Wrap Up

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