#183: Boosting User Engagement and App Retention @ APS Berlin

Business of Apps Podcast

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5M ago 48:05

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Another week another bonus episode for you, this time it is the Boosting User Engagement and App Retention panel discussion from our App Promotion Summit Berlin that we hosted back on November 30 last year.

Every app marketer would agree that App Retention is absolutely crucial for a mobile app project to become sustainable.

To address a number of questions about app user engagement and retention we had:

Ioana Iordache, Head of Retention at Blacklane
Tobias Lüder, Head of CRM at Delivery Hero
Isabelle Matuschka, Senior CRM Manager at Blinkist
Niklas Henckell, Head of Community Development at Jodel
Jon Genovard, CRM & Retention Manager at ShareTheMeal, United Nations World Food Programme.

The focus of this panel was on:

✅ real life case studies for retaining app users

✅ measuring app user retention

✅ how of app users habits fit in their usage of apps regularly

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