Marketing Using Education
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Manage episode 285350114 series 2841738
The Baxter Group has been in business for over 30 years. Starting as an asbestos abatement company, in 2010 they started expanding into other services such as the removal of mold, lead and other indoor contaminants.
Their marketing strategy focuses on informing the public about their Breathe Health Initiative, which educates people about what is in the air they are breathing. This campaign, while informative also establishes Baxter Group as an authority in the industry and if someone needs their service, they already are educated and know who to call.
Get the free ebook by visiting: https://baxtergroupinc.com/healthy/
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