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Ways to Differentiate: Low Price
Manage episode 378529236 series 3474630
コンテンツは Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Before Mark and Lorraine dive into the latest discussion on ways to differentiate, they spend 15-ish talking about the food category with Campbell Soup's purchase of Rao's. How will this play as Campbell's goes up against Mondelēz and Kraft Heinz, the other big players in the market? Then Lorraine walks through the challenge of trying to claim a low price position and what that really means for organizations. Several have tried, but few have been able to sustain a low price position for very long. Learn the secrets to promoting a low price position as the positioning gurus talk Geico, Progressive, and Liberty Mutual.
Spend 30-ish with Mark and Lorraine to learn more about advertising, marketing, and positioning.
章
1. Intro (00:00:00)
2. Rao's Sauces and Campbell Soup (00:01:34)
3. Can Rao's Brand Extend into Frozen Delivery (00:06:31)
4. How to Differentiate on Low Price (00:13:59)
5. How Geico, Progressive, and Liberty Mutual All Push Low Price (00:19:58)
6. How Commodities Can Differentiate (00:25:01)
7. Outro (00:30:49)
54 つのエピソード
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