All out of cookies :(... Exploring the next wave of monetization through interactive ads within livestreams
Manage episode 428120493 series 3507779
We explore the next wave of monetization through interactive ads within livestreams with Alex Casassovici, Founder of Azarus.
Highlights:
➱ Why streaming is important (and the big numbers to prove it) ➱ Acquisition by @animocabrands ➱ Beyond ads: shopping, tipping & more in live streams ➱ "EQ, IQ, interaction, forming connections with people, that actually is what drives value and value within the ecosystem to keep it going."
Hosts: Avi Mash, Jody Flournoy, Sean Ristau Production: Brad Parsons at Train Sound Studio
Chapters
00:00 Introduction and Background
03:02 The Power of Live Streaming
07:47 Monetizing Web3 Games
14:51 Creating Connections and Relationships
25:06 Partnership with Animoca Brands
28:48 The Viability of Gaming as a Full-Time Career
30:07 The Potential of Play-to-Earn Models
32:05 The Future of Work in the Metaverse
37:43 Enhancing the Streaming Experience
44:13 Monetization and Engagement in Live Streaming
47:30 Measuring Authenticity in Audience Engagement
50:03 The Evolution of Technology for Streaming and Gaming
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