Exploring the potential - Art Director Erica Yunwook Choi

Being Freelance

Erica was born in Korea, where she studied and worked before moving to London in 2010 to complete a masters degree. After that, Erica stayed in the UK and built a career as a designer.

Ready for a new creative challenge after 7 years in a full-time job, Erica began freelancing. Her first project helped her decide which direction to head in and it’s been a rocky but exciting ride ever since.

She chats to Steve about figuring out how to introduce herself, exploring the potential in both London and Seoul, and pursuing better clients who respect her skills, time and processes.

This episode is sponsored by the very first Being Freelance course!

Steve’s rolled up everything he’s learnt from over 6 years of conversations with more than 250 freelancers.

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