Ep. 16: Why audience clarity is the secret to driving traffic from your bio

Authentic Online Marketing with Ruthie Gray

Let’s talk audience clarity! So everyone knows how difficult it can be to get people off Instagram and on to your site, your podcast, blog website, or maybe an online shop. However, it's not impossible and I'm living proof of that. I want to talk to you a little bit about just that today because there are a few simple tips which may surprise you that you can start using right away to begin driving that traffic from Instagram onto your site! But first, you have to get clear who it is you serve. Click below for show notes! https://www.ruthiegray.mom/audience-clarity/ Click to learn more about the Authentic Marketing School! christianbloggerscreentimeboundaries.teachable.com/p/authentic-online-marketing-school Visit Alison's IG https://www.instagram.com/alisonsimmons.bible/?hl=en Visit Michele's IG https://www.instagram.com/michele_bowman07/?hl=en Visit Sarah's IG https://www.instagram.com/sarah_e_frazer/?hl=en How Audience Clarity Drives Traffic from your Bio Like I've said many times before, a lot of people that follow me happened to be women my age. We're in our second half of life. We're trying to get used to not raising kids anymore, and it's kind of exciting, you know, once you get over the grief and you realize, Hey, I can do some other stuff. I's fun to help other people, um, with this new project. Also, a lot of people that follow me are old souls. We just kind of connect for some reason. So you don't have to be a certain age to benefit from this in other words or a female, but that's who I work with usually. That’s the first step in fostering audience clarity. You have to get clear on who it is you serve. And the way I did this, I've told us before, I test it and I kept testing to see who responded to my content because I was also sharing my life. Part of my life was caregiving. I was in and out of doctor's offices with both my parents until my dad passed as one thing, I'm a GiGi. I share funny things about my grandkids. They sang happy birthday yesterday in my stories. You want to share things like that because story branding is crucial for audience clarity. You're going to see where I'm going with this later. Get clear on who you serve. And like I said, I'll have a tool later for that. The reason that you want to drive traffic off of Instagram by way of audience clarity is largely because typically sales don’t happen right from Instagram. Now it can happen, but especially if you have a service, it usually doesn't happen right there. Really the key is to have a newsletter and that Instagram paired with a newsletter. That’s how I market. Get Clear For example, I told my newsletter readers, “come watch the Live today.” It's a training, so you can get in and on the loop. That works. Using them both and copying those links and things like that is super, super important. I'm going to take a break really quick to let my friend Alison, come on cause she's going to tell us something. Alison has all kinds of energy and she kills it on the Reels and teaches all kinds of Bible lessons. Alison: What I think is fun is that being part of your community has allowed me to get the feedback I need in terms of being encouraged. So many women in your group comment on my stuff, but then they also send me private messages. You know, telling me the things that I'm like, I'm so insecure, but nobody knows that on Instagram. Behind the scenes I can share the insecurities and it's been so helpful to be part of your community and know that we're all going through this together. I'm an accountability person. I love being held accountable. I love holding people accountable and being encouraged as part of that. That's been, for me, the biggest take away from being part of your community in the last year. Keep Going! To reiterate, when fostering audience clarity you must know who you're ...