553: Dissecting Branding Identity with Laurence Lim Dally

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Today's episode is with Laurence Lim Dally. Laurence is an expert on diversity and decoding cultural differences. After 5 years working for the French Government on diversity and equal opportunities issues, Laurence moved to Hong Kong in 2008 and founded Cherry Blossoms Market Research & Consulting, with the ambition to bridge the gap between East & West.

Cherry Blossoms is helping Western brands in beauty, hospitality, jewelry & watches, fashion, and wine & spirits to understand cultural differences between Asia and the West, so they can better resonate with Asian consumers.

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