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Week 2 - Microsite Series with Eileen Burick, Burick Communication Design
Manage episode 311102415 series 3082939
コンテンツは BlogTalkRadio.com and Ana Lucia Novak Social Media によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、BlogTalkRadio.com and Ana Lucia Novak Social Media またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
We are doing an educational series on microsites, which are often mistaken for landing pages. Over the next four weeks, Eileen Burick, President and Creative Maven of Burick Communication Design will share her expertise on the following topics: 1. Definition of a targeted, singe-theme microsite marketing platform; Best practices and mistakes to avoid when creating a microsite 2. Differences between a microsite and landing page; When should you use a landing page and when do you need a microsite? 3. Benefits of a microsite; Characteristics of a microsite & principles of microsite design 4. When should I use a microsite for my brand's multi-channel marketing campaign? Case studies and Results According to an article in Website Magazine, Single-page site design — a hybrid of sorts, between a Microsite and a Landing Page -- is among 2013’s hottest trends, and for good reason. 2014 will only accelerate this trend — save the date for Tuesday, November 12,19, 26 and December 3 from 2:00-2:30pm PST See more at: http://www.websitemagazine.com/content/blogs/issues-pro/pages/essential-rules-of-single-page-site
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