Leading Creative Teams Through Change with Sara Doubleday

Agile and Project Management - DrunkenPM Radio

Summary In this conversation, Dave Prior and Sara Doubleday discuss the complexities of managing change within creative teams, the integration of AI in creative processes, and the importance of maintaining human connections in a remote work environment. Sara shares her experiences with team mergers, the challenges of efficiency versus human connection, and the need for a supportive agency culture that fosters collaboration and creativity. The discussion highlights the nuances of change management and the significance of treating team members as individuals rather than mere processes. Takeaways • The role of a creative lead involves clearing blockers for the team. • AI is a tool to enhance creativity, not replace it. • Change management requires grace and understanding of individual differences. • Team dynamics are crucial for successful project execution. • Building connections in remote teams takes intentional effort. • Efficiency should not come at the cost of human connection. • Successful change is a complex, non-linear process. • Agency culture can significantly impact team morale and productivity. • Recognizing the value of individual contributions is essential. • Continuous learning from past experiences is vital for growth. Chapters 00:18 Introduction to Chaos and Collaboration 03:32 Navigating Change in Creative Teams 06:13 The Role of AI in Creative Processes 13:01 Building and Rebuilding Teams 16:04 Misconceptions About Change Management 19:49 Reflections on Change and Team Dynamics Digital Pm Summit: https://bureauofdigital.com/event/digital-pm-summit-2024 Sara's Speaker Page at the 2024 DPM Summit: https://bureauofdigital.com/sara-doubleday-dpm-summit-2024 Dave's Speaker Page at the 2024 DPM Summit: https://bureauofdigital.com/dave-prior-dpm-summit-2024 Contacting Sara: LinkedIn: https://www.linkedin.com/in/sara-doubleday/ Web: https://www.saradoubleday.com Seer Interactive: https://www.seerinteractive.com