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144: The Elements of a Great Marketing Plan
Manage episode 382647629 series 3466620
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It's episode 144, and we're diving into the heart of our "AEC Annual Planning Empowerment" series with a focus on creating an impactful marketing plan for your AEC firm. 🏗️📈
In this episode, I unpack the essentials of a marketing plan, linking it with your BD (Business Development) strategy to fuel revenue growth. Remember, a marketing plan isn't just a set of tactics; it's your roadmap to market dominance. 🗺️🚀
🔍 We'll explore:
- The definition and purpose of a marketing plan.
- Aligning marketing with BD strategies for a laser-focused approach. 🎯
- Key elements of an effective marketing plan, from SWOT analysis to actionable goals. 📊
Plus, I'll share an example of how to tailor your strategy for specific markets, like targeting higher ed clients in Florida.
Want a hands-on guide to craft your BD plan? Check out the Business Development Planning Mini-Workshop at marketerstakeflight.com/BDPlan. 🏢
📈 And don't miss out on our freebie - a comprehensive Marketing Plan Outline! Grab yours at marketerstakeflight.com/144. 🎁
🔔 Subscribe for more insightful episodes on sales goals, marketing strategies, and personal performance tips.
Want more AEC marketing goodness?
- Join my newest membership - AEC Marketing Pros - to get monthly social media caption templates and the latest online marketing trends with masterclasses.
- Purchase bite-sized, on-demand templates and training at the Marketers Place.
- Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
- Download my FREE "Ultimate AEC Content Marketing Starter Kit."
- Follow Lindsay on LinkedIn and Instagram.
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