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143: The Elements of a Great Business Development Plan
Manage episode 381604539 series 3466620
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🌟 Ready to dive deep into the world of AEC Business Development (BD) planning? In this episode of "AEC Marketing Strategies", we unravel the layers of BD Planning for the architecture/engineering/construction industry.
✨ What you'll discover:
- Why generic BD templates don’t always cut it for AEC.
- The link between Strategic Plans, BD Plans, and Marketing Plans.
- Essential elements every rock-solid BD Plan must have (from SWOT Analysis to Sales Projections).
💡 Golden Nugget: A strategic plan is your 3-5 year vision (hello, Google Maps destination!). Your BD Plan? It's the turn-by-turn directions to get there. 🛣️
🎁 Freebie Alert: Get a handy BD Plan outline. Find it in the show notes at marketerstakeflight.com/143. And if you're all in, dive deeper with the BD Planning Mini-Workshop at marketerstakeflight.com/BDPlan.
🔔 Don't miss out! Subscribe for more empowerment-packed episodes tailored for AEC marketing pros. Catch ya next week! ✌️
Want more AEC marketing goodness?
- Join my newest membership - AEC Marketing Pros - to get monthly social media caption templates and the latest online marketing trends with masterclasses.
- Purchase bite-sized, on-demand templates and training at the Marketers Place.
- Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
- Download my FREE "Ultimate AEC Content Marketing Starter Kit."
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