Where Are They Now: Timothy Armoo On Scaling & Selling Fanbytes To A Global Media Agency

40 Minute Mentor

“The moment you start seeing yourself as a black Founder, you end up almost acting with all the facts that impact black Founders. So, you end up going into conversations with investors expecting not to raise money, or you don’t even approach VCs because you think they won’t give you money, etc.”

In this final episode of our 40 Minute Mentor ‘Where Are They Now’ feature series, we’re joined by the brilliant Timothy Armoo, Forbes 30 Under 30, Co-Founder and exited CEO of the recently acquired influencer marketing agency, Fanbytes.

Fanbytes have been on an incredible journey, going from strength to strength over the years, working with leading global brands, including Nike, Samsung, Deliveroo and even the UK Government.

The pinnacle of their incredible journey, however, was reached earlier in 2022, when they were acquired by global digital media agency, Brainlabs.

That’s why we thought a catch up with Timothy was well overdue. He shared endless insights and candid mentorship with us in today’s episode, including:

• The story behind Fanbytes and how it came to exist [02:04]
• How they landed such big name clients, even in the early days of Fanbytes [03:19]
• The behind the scenes of their deal with Brainlabs and what this means for Fanbytes and Timothy personally [05:54]
• How influencer marketing has changed and the opportunities for brands today [10:26]
• Why Timothy sees himself as a Founder first and as a black Founder second [14:04]
• Plus, he shares some of his upcoming plans and what he’s looking forward to the most following his exit [18:12]

⛳️ Helpful links:

➡️ The full 40 Minute Mentor episode with Timothy Armoo: https://jbmc.co.uk/insights/40-minute-mentor/building-a-multi-million-pound-agency-for-gen-z-with-timothy-armoo/

➡️ More about Timothy: https://www.linkedin.com/in/timothyarmoo/

➡️ More about Fanbytes: https://fanbytes.co.uk/

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