The Esq Marketing podcast

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コンテンツは Matthew Laurin によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャストコンテンツは、Matthew Laurin またはそのポッドキャストプラットフォームパートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。

State Secrets: Inside The Making Of The Electric State

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The Secret To Getting Inspired: Millie Bobby Brown & Chris Pratt Go Behind The Scenes 21:04

8 weeks前21:04

「あとで再生する」

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21:04

Step into the mysterious and visually stunning world of The Electric State as host Francesca Amiker takes you behind the scenes with the creative masterminds who brought Simon Stålenhag’s dystopian vision to life. In this premiere episode, directors Joe and Anthony Russo, stars Millie Bobby Brown and Chris Pratt, writers Christopher Markus and Stephen McFeely, and producers Angela Russo-Otstot and Chris Castaldi reveal how they transformed a haunting graphic novel into an epic cinematic experience. Watch The Electric State coming to Netflix on March 14th. Check out more from Netflix Podcasts . State Secrets: Inside the Making of The Electric State is produced by Netflix and Treefort Media.…

The Esq Marketing Podcast

シリーズのホーム•Feed

The Esq Marketing Podcast is hosted by Matthew Laurin where he features successful solo and SMB law firms from all over the United States.

34 つのエピソード

#Careers #Business #Marketing #Matthew Laurin #Esqmarketing #Law #Lawfirm #Matthewlaurin #Solopractice #Tips #SMB

The Esq Marketing Podcast

updated 約 4 年前

シリーズのホーム•Feed

The Esq Marketing Podcast is hosted by Matthew Laurin where he features successful solo and SMB law firms from all over the United States.

34 つのエピソード

#Careers #Business #Marketing #Matthew Laurin #Esqmarketing #Law #Lawfirm #Matthewlaurin #Solopractice #Tips #SMB

すべてのエピソード

1
The Best Strategies to Grow Your Network 20:57

4 years前20:57

20:57

Brandon Leopoldus is the Founder of Leopoldus Law, a firm that works with professional athletes and businesses to increase their revenue streams while protecting their legal rights. Currently, Brandon is working with businesses to tackle COVID-19 economy issues, including applying for PPP loans, finding creative ways to remain open for business, and restructuring future agreements to plan for unexpected and uncontrollable events. Brandon is an advocate and lawyer for athletes and sports officials at all levels. He has represented a two-time NFL All-Pro with his off-field business and personal endeavors, resolved a six-figure personal dispute for a Super Bowl champion, and protected the intellectual property rights of an eight-year NBA veteran, among many other accomplishments. He is a Regional Captain of the Sports Lawyers Association, a part of the Athlete Outreach Committee for Merging Vets and Players (MVP), and more. In this episode… Your connections are a vital part of gaining referrals, building your client base, and growing your business. However, it’s important to remember that you’re not always in competition with anyone else. There are certain steps you can take to develop your network while fostering positive relationships with everyone inside and outside of your industry. According to Brandon Leopoldus, the best way to grow your business is through honesty and trust; when you create a strong relationship with clients and those surrounding your work, you’ll be able to provide better solutions and gain more referrals. Plus, you don’t have to stay within your industry to make connections. When you network with those outside of your expertise, you can expand your referral map and supply your clients with a range of resources — a win for everyone. In this episode of the Esq.Marketing Podcast , Matthew Laurin is joined by Brandon Leopoldus, Founder of Leopoldus Law, to talk about building your network. Brandon discusses how he scales his firm using connections, his steps for creating a strong virtual network, and how to create a “reciprocal value” network that benefits everyone. Stay tuned!…

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Choosing The Right Clients Makes All The Difference 27:31

4 years前27:31

27:31

Allison C. Shields Johs is the Founder and President of Legal Ease Consulting, Inc., where she provides business development, marketing, social media, and practice management coaching and consulting services. Allison helps lawyers improve their productivity, increase profits, and attract higher-value clients. Allison is a former practicing lawyer with experience as a law firm manager. Currently, she holds workshops and presentations for law firms, bar associations, and other organizations on topics including time management, social media, legal marketing, and law firm operations. In addition to the services she offers at Legal Ease Consulting, Inc., Allison provides writing and editing services to lawyers, law firms, and other professionals. In this episode… Your clients are the foundation of your law firm, and they can heavily impact the profitability and performance of your business. So, how do you identify which clients aren’t right for you? And if you’ve already taken on a client who isn’t a great fit, how do you handle it? Your law firm is not going to be profitable if every client is taking up twice as much time and energy as they should be. In addition to this, bad clients will distract you from focusing on higher-value clients who will bring you more referrals. According to Allison C. Shields Johs, you can avoid bad clients by following your gut instinct, enlisting the help of your associates and partners, and putting systems in place to communicate with all of your clients. In this episode of the Esq.Marketing Podcast , Matthew Laurin talks with Allison C. Shields Johs, Founder and President of Legal Ease Consulting, Inc., about finding the best clients for your law firm. Allison explains how to identify red flags with potential clients, tips for setting boundaries and expectations, and finding tools and systems to help you better communicate with your clients. Stay tuned.…

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How to Develop Your Practice and Generate Referrals 21:31

4 years前21:31

21:31

Natalie Harris is a Partner at Baron Harris Healey, a law firm dedicated to serving clients in the areas of advertising and marketing, intellectual property, media, e-commerce, and more. Natalie has nearly 20 years of experience defending clients who create, publish, and broadcast content in all forms of media. Natalie is a member of many organizations, including the Media Law Resource Center (MLRC), the Legal Network for Gender Equity, Japan Exchange and Teaching Programme (JET) Alumni Association, and the Coalition of Women’s Initiatives in Law. Natalie has spoken at various conferences and seminars, and she has appeared in many publications, including the MLRC Media Law Letter and the Illinois State Bar Association (ISBA) IP Newsletter. In this episode… Have you ever thought about starting your own law practice? Do you want to find ways to grow your firm and generate more leads? If so, you don’t want to miss this episode of the Esq.Marketing Podcast ! Natalie Harris has started her own law firm — and she’s here to share her expert tips on establishing your practice, discovering your niche, and gaining clients. According to Natalie, starting a firm requires more than just being a great lawyer; you have to examine finances, master outreach, and create a business development strategy. So, how can you In this episode of the Esq.Marketing Podcast , Matthew Laurin is joined by Natalie Harris, a Partner at Baron Harris Healey, to talk about developing your practice. Natalie discusses her experience of working in media law and starting her firm, top strategies for growing your network and gaining leads, and the goals her firm is setting to create a better environment for women and people of color in the business of law. Stay tuned.…

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The 5 Essential Marketing Steps For Your Law Firm 23:56

4 years前23:56

23:56

Jocelyn Brumbaugh is the Founder of Builden Partners, a company that helps law firms develop and execute marketing strategies to better engage with clients, prospects, and talent. The team at Builden Partners offers professional marketing solutions to firms of all sizes, with clients ranging from premier boutique Chicago law firms and other B2B companies to some of the best-known law firms in the world. Jocelyn has over 20 years of experience in marketing and communications roles at top law and financial services firms. She is also the Founder and Executive Director of the Legal & Professional Services Council, a 500 member organization focused on best practices in business development and marketing at professional services firms. In this episode… Are your marketing strategies getting you the results you want? Is your law firm leveraging content efficiently and exponentially? If not, Jocelyn Brumbaugh has a tried-and-true marketing process to help your firm broadcast engaging content across multiple networks. Jocelyn’s process is called the Marketing Infrastructure Model, made up of the five steps your firm needs to consistently take to grow your outreach network. These steps include expanding on what your firm is doing well, utilizing LinkedIn and internal communication effectively, and creating a continuous stream of news that will attract clients — and future clients — toward your business. In this episode of the Esq.Marketing Podcast , Matthew Laurin talks with Jocelyn Brumbaugh, Founder of Builden Partners, about the essential marketing steps your firm needs to take. Jocelyn shares all of the details behind the Marketing Infrastructure Model, how to curate and circulate appealing content, and the importance of putting thought leadership at the forefront of your firm. Stay tuned.…

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Is Your Law Firm Intake Process Good Enough? - with Chris Mullins 27:20

4 years前27:20

27:20

Chris Mullins is the “Phone Sales Doctor” and Founder and CEO of Intake Academy, where she educates lawyers and law firm staff on how to convert callers and qualify good cases. For over 25 years, she has helped law firms around the country convert prospects into clients. At Intake Academy, Chris serves consumer law firms, specialty dental practices, and other select businesses through lead conversion staff training, customized lead conversion scripts, call center performance assessments, and much more. Previously, Chris was the CEO of Mullins Media Group, which offered consultation, training, online seminars, and motivational seminars. In this episode… For any law firm, great marketing is not enough if your prospects don’t convert. So, what are the best intake strategies for creating a positive intake experience? And how can you support your intake team to convert more prospects into clients? According to Chris Mullins, if you don’t have an intake team, you don’t have a law firm. With over 25 years of experience helping law firms with their intake process, Chris knows what works—and what doesn’t—when it comes to intake calls. Using her tried-and-true approach, Chris shares how to self-critique calls, seek out opportunities for improvement, and build relationships with call centers. In this episode of the Esq.Marketing Podcast , Matthew Laurin sits down with Chris Mullins, “Phone Sales Doctor” and Founder and CEO of Intake Academy, to discuss everything your firm needs to know about intake processes. Chris talks about how to use scripts as a guide, monitoring calls as a leader and learner, and the best tips for supporting your intake team. Plus, Chris shares a special offer just for Esq.Marketing Podcast listeners! Stay tuned.…

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Why A Written Partnership Agreement is So Important to Your Practice with Toni Y. Long 22:38

4 years前22:38

22:38

Toni Y. Long is the Managing Partner and Founder of The Long Law Group, PC. She specializes in corporate and entertainment transactional work with a focus on corporate governance, maintenance and formation, and asset/stock purchases and sales. Toni works with a spectrum of clients, ranging from sole proprietors and emerging businesses, to nonprofits and mid-market companies. Before founding The Long Law Group, PC, Toni worked as a corporate attorney, was the Director of Business and Legal Affairs for an international film distribution company, and served as a litigation associate at Morgan, Lewis & Bockius and Zevnik Horton. Toni has been recognized as a “Top Attorney” for Corporate Law by Pasadena Magazine and a Southern California “Rising Star” by Super Lawyers in Los Angeles Magazine . In this episode… If you’re thinking about starting a business with someone else, there are certain things you need to consider. According to Toni Y. Long, one of the most important aspects of a partnership is your agreement. So, what exactly goes into a partnership agreement—and why is it so important? With 20 years of experience in the business of law, Toni has witnessed plenty of companies lose time and money over the absence of a partnership agreement. Toni advises that every company should have an agreement—even if you think you don’t need it. A partnership agreement is advanced planning for you and your business, and it will help you efficiently work through obstacles and disagreements when they arise. In this episode of the Esq.Marketing Podcast , Matthew Laurin talks with Toni Y. Long, Managing Partner and Founder of The Long Law Group, PC, about the importance of partnership agreements. Toni shares what exactly goes into partnership agreements, how they can help your business, and what you should look for in a partner. Stay tuned.…

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How to Successfully Market to Your Local Hispanic Community with Paul Samakow 29:29

4 years前29:29

29:29

Paul Samakow is the Founder of The Law Offices of Paul A. Samakow, P.C. Paul has been a practicing plaintiff's personal injury lawyer since 1980, helping over 20,000 clients in Virginia and Maryland. He is a member of numerous plaintiff organizations that focus on educating and helping victims. During his career of over 40 years, Paul has become a well-known attorney in his local Hispanic community, creating numerous safety campaigns and contributing to multiple causes and events. Paul is also a frequent lecturer to community, civic, school, and professional groups. In this episode… If you're looking to market to and serve your local Hispanic community successfully, it's best to learn how from someone who has been doing it for over 40 years: Paul Samakow. But there's a caveat. You can't expect that you're going to start building up a large, consistent caseload after three, four, or five months. Paul says it's a commitment of at least a couple of years that includes spending your budget on the suitable advertising medium, backend personnel, follow-up system, and a lot more. Want all the details? Learn about how to successfully build up your Hispanic client base on this episode of Matthew Laurin's Esq.Marketing Podcast featuring Paul Samakow, Founder of The Law Offices of Paul A. Samakow, P.C. They discuss viable markets, overcoming language roadblocks, what type of advertising works (and why), and more.…

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Top 5 Tips to Successfully Network in a Pandemic with Janet Falk 32:07

4 years前32:07

32:07

Janet Falk is a Speaker, Writer, and Consultant at her firm, Falk Communications and Research. She is a communications professional who advises attorneys at small law firms and solo practices on media relations and marketing communication. With her expertise, lawyers are able to attract new clients, remain top-of-mind with prior clients, and help recruit new associates to their firms. She has published articles in The New York Law Journal , The New Jersey Law Journal , and Marketing The Law Firm . In this episode… As attorneys, you often get your best clients from referrals. And where do those referrals come from? They come from your network, but networking in the age of COVID doesn't seem like a promising venture. There is a way to make your networking efforts successful and extract the rewards that come along as a result, even if most networking events are now virtual. It begins with a small mindset change. According to Janet Falk of Falk Communications and Research, you've got to get into networking to win it. For success, you have to put yourself out there, provide solutions to people, connect with them, and earn the referrals you deserve. Unsure how to take the first step? Join the conversation on this episode of the Esq.Marketing Podcast with Matthew Laurin and Janet Falk of Falk Communications and Research as they talk about tips for networking successfully in a pandemic. Highlights include networking best practices, joining a networking group, getting the best out of virtual networking events, crafting an effective elevator pitch, and more.…

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Why Digital Forensics is Essential For Your Practice with Lars Daniel 28:49

4 years前28:49

28:49

Lars Daniel is a Practice Leader of Digital Forensics at Envista Forensics. Lars is a qualified expert witness in the field of digital forensics and has testified in both state and federal courts. He is an EnCase Certified Examiner (EnCE), a Cellebrite Certified Logical Operator (CCLO), and provides Continuing Legal Education (CLE) classes for attorneys nationwide. Outside of the courtroom, Lars is the Co-Author of the book Digital Forensics for Legal Professionals: Understanding Digital Evidence from the Warrant to the Courtroom . In this episode… In today’s digital world, we’re constantly leaving behind a trail of digital footprints. As lawyers, some of those footprints could come in handy as evidence in any legal practice. But the problem is that there aren’t many lawyers who understand digital forensics—or how to deploy it to their advantage. Take a listen to this episode of the Esq.Marketing Podcast with Matthew Laurin and Lars Daniel, Practice Leader of Digital Forensics at Envista Forensics. Lars breaks down the concept, process, and essence of digital forensics for lawyers. He sheds light on what to do when you need evidence from a phone, how to source proof from social media, the devices you need when you’re looking for digital evidence, and more.…

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How to Differentiate Your Brand in Personal Injury Law Practice with Lem Garcia 20:58

4 years前20:58

20:58

Lem Garcia is the Founder of Lem Garcia Law, one of the fastest-growing personal injury law practices in California. In 2014, he decided to venture out on his own and founded his personal injury practice with just a couple thousand in the bank and a lot of donated time and effort from his family. Now, Lem Garcia Law has grown to three locations, employs 15 employees, and has recovered millions of dollars for their clients. Lem was working as a photographer for the L.A. Clippers when he decided to shift gears into law. He earned his law degree from Western State University College of Law in Fullerton, where he received the full scholarship, was a member of the Law Review, and graduated in the top 20% of his class. After law school, Lem worked as an independent consultant at several law firms. In this episode… The personal injury (PI) law practice is one of the most competitive areas—but that didn’t stop Lem Garcia from choosing to dive in and thrive in that space. According to Lem, what makes a difference is building a brand strategy that sets you apart, leverages successful client relationships, hires and fires right, as well as being present and helpful in your community. Easy enough, right? Learn how to build a brand strategy that’ll differentiate your personal injury law firm on this episode of The Esq.Marketing Podcast with Matthew Laurin and his guest, Lem Garcia of Lem Garcia Law. They discuss what it takes to create an effective and successful brand strategy, how to piggyback on flourishing client relationships, mistakes to avoid when starting your law firm, and more.…

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How to get Operations and Lawyering Right When Starting a Law Firm with Jim Owen 28:04

4 years前28:04

28:04

Jim Owen is the Founder of Koenig & Owen, LLC, a criminal defense law firm based in Columbus, Ohio. For more than a quarter-century, Jim has been involved in numerous criminal defense cases and won Ohio's first death penalty acquittal after the state reinstated executions. He has represented judges, members of Congress, professional athletes, and rappers. He has an impressive record of winning acquittals in felony jury trials and serving justice for those who have been wrongfully imprisoned. In this episode… Here’s the hard truth: your new law firm is a business. Whether you're operating solo from your home office or with a team in an office space, you want to get your operations and lawyering right early on. Jim Owen, the Founder of Koenig & Owen, LLC, wishes he nailed both aspects down in his firm's early days. While Jim turned out a great criminal defense lawyer, he was not as adept when it came to the business of law. Since the start of his practice, he’s learned what to do differently in operations—and became a better lawyer as a result. Catch all the details of how to get operations and lawyering right when starting a law firm on this episode of the Esq.Marketing Podcast with Matthew Laurin and Jim Owen, Founder of Koenig & Owen, LLC. Jim shares some of the big cases that shaped his career, what he wishes he did differently at first, the reasons behind his legal successes, and more.…

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What to Expect in the Early Days of Starting a Law Firm with Phil Andonian 18:39

4 years前18:39

18:39

Phil Andonian is a Member and Co-Founder of Caleb Andonian PLLC. Phil's practice is dedicated to representing individuals facing criminal prosecution or government investigation, as well as working on employment and personal injury matters. Before co-founding Caleb Andonian PLLC, Phil was Of Counsel at one of the country's leading labor and employment firms, Bredhoff & Kaiser PLLC, where he represented local and international unions in all manners of litigation at the local, state, and federal levels. In this episode… Do you know what to expect during the early days of starting your law firm? Whether you’re riding solo or with a partner, one thing is for sure: you’ll be doing less lawyering and business legwork. Well, business development, that is, according to Phil Andonian, Member and Co-Founder at Caleb Andonian PLLC. So what does that mean for you if you’re about to give up your steady paycheck and benefits to start your law firm? And, most importantly, what should you expect? Listen to this episode of the Esq.Marketing Podcast with Matthew Laurin as he chats with Phil Andonian, Member and Co-Founder at Caleb Andonian PLLC. They talk about the process of starting a new law firm, what to expect from a significant shift in your practice area, who should be starting a law firm, and what to expect in the early days.…

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Rituals to Grow Your Practice with Katy Mickelson 14:27

4 years前14:27

14:27

Katy Mickelson is a Divorce and Family Law Attorney and Partner at Beermann LLP, one of the largest divorce and family law firms in Illinois. Katy has been practicing law for 15 years and has been named a “Rising Star” by Super Lawyers Magazine and a “Super Lawyer” for 2021. She has also been recognized as one of the “Most Notable Women Attorneys” in 2018 by Crain's New York’s Business , has been nominated by her peers as a “Leading Lawyer” since 2015 and one of Best Lawyers' "Women of Influence" in 2017. In this episode… Marketing your law firm is a must if you want to grow your private practice. However, if you don’t have the right clients coming in through the door, your firm will struggle to grow. Why? According to Katy Mickelson, Partner at Beermann LLP, you’re only as good as your next client—and the reputation you leave with past clients. So, how do you attract clients who are an excellent fit for you and your firm? Katy says it’s simple: this is where your rituals to grow your practice comes to play. In this episode of the Esq.Marketing Podcast with Matthew Laurin, you’ll hear from Katy Mickelson, Partner at Beermann LLP, as she talks about the rituals you should develop to grow your law practice. She shares why marketing is a must for lawyers, why the way you choose your clients defines your success, how to attract the right type of clients, and more.…

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What You Deserve to Know Before Starting Your Law Firm with James Fausone 27:26

4 years前27:26

27:26

James Fausone is Managing Partner at Fausone Bohn, LLP, a law firm based in Northville, Michigan that specializes in business, Veterans' disability, criminal defense, family law, and more. In addition to running a busy law practice, Jim has participated on numerous civic boards, including the University of Michigan College of Engineering, Michigan Military and Veterans Hall of Honor, Center for Digital Engagement, and Schoolcraft College, among many others. He and his wife, retired Brigadier General Carol Ann Fausone, also support many local veterans' organizations and host the annual Veterans’ Summit for the Canton Community Foundation. In this episode… If you're thinking about starting your law firm, the first thing you deserve to know is that your practice area is bound to evolve. And with that comes the need to stay nimble and be willing to do what law school didn't teach you: practice law as a business. What more do you deserve to know before starting your firm? Listen to this episode of the Esq.Marketing Podcast with Matthew Laurin as he chats with James Fausone, Managing Partner at Fausone Bohn, LLP. Their conversation touches on the different areas of starting and running a law practice, including the mistakes made, management tips to help you get ahead, marketing advice for your practice, and more.…

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Biggest Mistakes with Blogging and Marketing with Matthew Laurin 26:13

4 years前26:13

26:13

Matthew Laurin is the President of Esq.Marketing, a company that helps law firms generate more clients and cases using search engine marketing. Matthew has been in the SEO business for over ten years. He possesses a long track record of repeatable success, achieving maximum ROI for SEO campaigns, and leading teams to execute simple yet effective campaign strategies. In this episode… Your website can be the go-to destination for people in your area who are searching for a personal injury lawyer. But, the problem is your website isn’t ranking for the keywords these people are searching for. Blogging is one way to correct that, but you already have an active blog and still don’t rank for these keywords. What are you not getting right? Listen to this episode of the Esq.Marketing Podcast with Matthew Laurin as he talks about the biggest mistakes you can make when it comes to blogging and SEO marketing. Matthew uses different case studies to show you what works and what doesn’t, and how you can improve your blogging and SEO strategy. Stay tuned for more on how you can increase your traffic—and conversions—today!…

The Esq Marketing Podcast

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Winning Over Clients From Other Lawyers with Mitchell Chaban 23:33

4 years前23:33

23:33

Mitchell Chaban is a Partner at the Chicago-based law practice, Levin Ginsburg. He is a trial attorney who represents business entities, municipalities, and individuals in commercial, business, and employment-related litigation in state and federal courts in the U.S. In addition to his jury and bench trial experience, Mitchell also represents clients in arbitrations, mediations, and other alternative dispute resolution cases. He is a member of the Illinois State Bar Association and Chicago Bar Association and serves as a Group Leader for the Provisors Chicago West Group. In this episode… Let's face it: your dream client may already have a lawyer who does excellent work. But one day, for some reason, you get a chance to talk with this potential client. What do you say to make them change their attorney and work with you instead? Mitchell Chaban, Partner at Levin Ginsburg, says the number one thing you can do to get business as an attorney is to give business. Then come the questions: who do you give business to? And how? What does any of this have to do with winning clients over? Find out more on how to win clients over from other lawyers with this episode of the Esq.Marketing Podcast, as host Matthew Laurin sits down with Mitchell Chaban, Partner at Chicago-based law practice Levin Ginsburg. Their conversation highlights how to be more than just a lawyer to clients, recruiting great hires, and Mitchell's advice to lawyers trying to start their firm.…

The Esq Marketing Podcast

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Partnership Over Solo Practice? - with Jonathan Denis 10:56

4 years前10:56

10:56

Jonathan Denis is a Founding Partner at Guardian Law Group. Before founding Guardian Law Group, Jonathan worked in the public sector as a legislator and was elected to the Legislative Assembly of Alberta for Calgary-Acadia twice. In addition to being a recognized authority in politics and governance, Jonathan has received accolades in his career, including being appointed a Queen's Counsel of Alberta and winning a spot on Avenue Calgary's "Top 40 under 40" in 2010. In this episode… You want to start your law firm, right? But, you're not sure what to expect if you quit your job to branch out on your own. On top of that, you're thinking: should I go solo or find a partner? Well, just like you, Jonathan Denis of Guardian Law Group once had to make that critical decision. Today, he shares his experience with Matthew Laurin and touches on what he thinks every lawyer who wants to start a new law firm should know. Join the conversation on this episode of the Esq.Marketing Podcast as host Matthew Laurin sits down with Jonathan Denis, Founding Partner of the Guardian Law Group. Jonathan shares his experience about what it was like to quit his job, find a partner, and start a new law firm. He also talks about the challenges of being a lawyer and running the business of law, the most effective way to attract new business, and more.…

The Esq Marketing Podcast

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Strategic Sales and Marketing Alignment with Suzanne Ratti 15:38

4 years前15:38

15:38

Suzanne Ratti is the President of Ideas360, a sales-driven marketing company that helps businesses from start-up to exit strategy. Suzanne has worked with Fortune 500 companies like Xerox and SmartCEO to develop complex sales and marketing strategies. Suzanne is an accomplished public speaker and the Executive Director for both Thrive! Business Communities and Smart Women Professionals. She’s featured in various notable publications, including The Business Monthly , InDesign Magazine , and more. In this episode… Have you ever thought about what your role as a lawyer is when trying to attract clients to your firm? According to Suzanne Ratti, President of Ideas360, you’re a salesperson. You’re the one who should relate to clients and help solve their problems when they come to your firm. The problem is that many lawyers struggle to see themselves outside of that role and lack the relational sales skills for strategic sales and marketing alignment. So, how do you fix that? Listen to this episode of the Esq.Marketing Podcast with Suzanne Ratti, President of Ideas360, and Matthew Laurin. Suzanne talks about why you need to align your marketing and sales efforts, why lawyers need relational sales training, and the most important things to do to successfully market your law firm.…

The Esq Marketing Podcast

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How to Get The Best Clients Through Thought Leadership with Jason Lazarus 20:02

4 years前20:02

20:02

Jason Lazarus is the Founder and CEO of Synergy Settlement Services, a company that offers settlement services to law firms across the country. He's also the Founder and Attorney with the Special Needs Law Firm and author of the best-selling book, The Art of Settlement: A Lawyer's Guide to Regulatory Compliance when Resolving Catastrophic Claims . In this episode… Big success as a lawyer lies on the other side of becoming an expert in your chosen niche. One way to do that is to leverage the power of thought leadership as a marketing strategy, which is how Jason Lazarus became the expert partner to trial lawyers on settlement services. So, how do you leverage thought leadership? Listen to this episode of the Esq.Marketing Podcast with Matthew Laurin as he sits down with Jason Lazarus, Founder and CEO of Synergy Settlement Services. They talk about Jason’s thought leadership approach in marketing his settlement services to trial lawyers—and why it works, as well as Jason’s advice to lawyers starting a new law firm. Keep listening.…

The Esq Marketing Podcast

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How to Smoothly Migrate Your Law Firm’s Website and Keep Your SEO Gains with Matthew Laurin 22:36

5 years前22:36

22:36

Matthew Laurin is the President of Esq.Marketing, a company that helps law firms generate more clients and cases using search engine marketing. Matthew has been in the SEO business for over ten years. He possesses a long track record of repeatable success, achieving maximum ROI for SEO campaigns and leading teams to execute simple yet effective campaign strategies. In this episode… If you own a law firm and your website is hosted by third-party directory platforms like FindLaw, you might find yourself wanting to get more out of your website. But, like many, you're afraid of losing all the advances you’ve made in your SEO strategy. What if there was a way to migrate your website without losing your SEO rankings, branding, and functionality? Law firm SEO expert Matthew Laurin says it’s possible—but, there are few things to consider to make the process smooth. Tune in to this episode of the Esq.Marketing Podcast with Matthew Laurin to find out more about migrating your law firm's website. He talks about why you should migrate your firm's website from platforms like FindLaw and Justia, how to go about it, and some things to consider for a trouble-free process.…

The Esq Marketing Podcast

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The Content Marketing Playbook for New Law Firms with John Brocas 28:01

5 years前28:01

28:01

John Brocas is the CEO of Help Lawyer, a legal content marketing suite created to help small law firms and lawyers compete in an overly-saturated and inflated market place. With Help Lawyer, lawyers can expand their online reach and market to a greater audience—increasing their law firm’s legal branding. John is also a globally-recognized spiritual coach and has blended his expertise in marketing and spiritual practice to help entrepreneurs and business owners achieve their goals with JB Spirit Media. In this episode… Signing up for lawyer directories is an excellent way to give you some exposure and quality backlinks. But after that, what’s next? How do you build your authority and amplify your firm’s reach? According to John Brocas, that’s where content marketing makes all the difference. And to do content marketing right, you need all the tools, support, and reach you can find. Listen to this episode of the Esq.Marketing Podcast with Matthew Laurin to hear from John Brocas of Help Lawyer. He talks about how content marketing is the perfect strategy for new law firms and how they can leverage it using Help Lawyer, a content marketing suite and lawyer directory.…

The Esq Marketing Podcast

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The Winning Strategy that Built My Practice with Frank Vendt 29:26

5 years前29:26

29:26

Frank Vendt is the Owner and Founder of The Vendt Law Firm. He is a high net worth divorce attorney and knows firsthand how difficult the divorce process can be. Frank has been practicing law for almost 20 years, venturing out to start his own successful law firm back in 2012. He's currently the President-Elect of the Fort Bend County Bar Association. In this episode… Imagine this: you spend over $150,000 on an office setup and different kinds of ads, but weeks pass and not a single client phone call. You know you’re a good lawyer, but you don’t have the clients to prove it. What do you do? For Frank Vendt, quitting was never an option. So instead, he figured out the marketing strategy that helped him grow his law firm. Tune in to this episode of the Esq.Marketing Podcast with Matthew Laurin to hear from Frank Vendt of The Vendt Law Firm. They talk about what it’s like starting a new law firm, the struggle to acquire clients, and how to add to your client roster.…

The Esq Marketing Podcast

1
How to Prepare Your Solo Law Firm to Scale with Daniel Ramsey 22:33

5 years前22:33

22:33

Daniel Ramsey is the CEO and Founder of MyOutDesk. MyOutDesk is a company that provides virtual professionals to help business owners regain valuable time and freedom. Founded in California in 2008, MyOutDesk virtual professionals work from their fully-equipped home offices and offer significant cost savings compared to similar USA-based service providers. Over the last 13 years that they’ve been in business, MyOutDesk has helped attorneys, law firms, and other entrepreneurs hire 6,000 virtual assistants. In this episode… If you've taken the bold step to start your law firm: congratulations! As you market your firm and grow your client list on your own, you'll inevitably get to a point where you become inundated with work that is anything but the real legal work you love doing. What happens then? This is when your law firm starts to own you. This is also why you’ll struggle to scale. Luckily, Daniel Ramsey of MyOutDesk is here to show you how to avoid that situation altogether. Listen to this episode of the Esq.Marketing Podcast with Matthew Laurin and hear from Daniel Ramsey, CEO of MyOutDesk. He talks about preparing your law firm to scale without having to give up any more of your time, when is the best time to scale, and how a virtual hire can help your firm.…

The Esq Marketing Podcast

1
Starting a Solo Practice During a Pandemic with Ann Thayer 21:46

5 years前21:46

21:46

Ann Thayer is the Founder (and Attorney) of The Law Office of Ann Thayer, PLLC. With her law firm, she represents juveniles and adults charged with traffic, criminal, and DUI/DWI offenses. She also handles domestic violence and civil protective orders, dangerous dog and other animal cases, as well as expungements. In addition to her years of experience in law, Ann served as Co-Chair of the Juvenile and Domestic Relations District Court for two years. She is a member of NCDD and a founding member of DUIDLA, two DUI defense organizations, whose goals are to help attorneys protect their clients' rights in DUI-related cases. In this episode… Have you been thinking about starting your solo practice? Are you worried that this isn’t the right time because of the pandemic? Ann Thayer launched her solo practice, The Law Office of Ann Thayer, PLLC, right in the middle of the COVID-19 pandemic—and has been making strides. Want to know how she did it? Listen to this episode of the Esq.Marketing Podcast with Matthew Laurin as he interviews Ann Thayer, the Founder of The Law Office of Ann Thayer, PLLC. They talk about how Ann started her law practice, why she decided to go solo, and how she’s reached success on her own during a pandemic.…

The Esq Marketing Podcast

1
Practical Steps to Keep Your Solo Practice Startup Cost Low with Brian Zeiger 24:07

5 years前24:07

24:07

Brian Zeiger is the Founder of The Zeiger Firm, which specializes in criminal defense and civil rights litigation. He’s a trial lawyer through and through, with a passion for jury trials and protecting people’s individual rights. When he’s not in the middle of a trial, he also excels in record clearing, expungements, government pardons, and federal pardons. In this episode… Starting your solo practice is a significant and expensive decision. You want to rent an office, buy office furniture, hire an assistant, and set aside a monthly budget to run your marketing. But what many don’t mention is that you might not have a lot of incoming cash flow for those first six to eighteen months. So how do you start your solo practice with all you need in place while keeping your cost down? Catch all the details of keeping your solo practice startup cost down on this episode of the Esq.Marketing Podcast as Founder of The Zeiger Firm, Brian Zeiger, chats with host Matthew Laurin. They talk about Brian’s initial strategies when growing and marketing his practice, why he chose to go this route, and his preferred tools for keeping consistent communication with his clients. Keep listening.…

The Esq Marketing Podcast

1
Practical Advice for Starting a Firm With a Strong Work Life Balance with Blake Chapman 18:45

5 years前18:45

18:45

Blake Chapman is the Founder of Life Planning Law, a wills and estate planning law firm based in Ontario, Canada. He’s also a self-described Marketing & SEO Nerd, believing that great lawyering also means doing great business. Before Blake started his firm, he pursued a Doctorate in Behavioral Economics and Law and currently holds a Ph.D., Masters, and J.D in Law. In this episode… Your solo practice can either drain your resources or generate enough revenue to support your dreams and lifestyle. The critical difference is in how you go about it. From how you market your firm to the way you handle your customer service, Blake Chapman says that you stand a better chance of knowing your clients and serving them on a deeper level as a solo practice. How do you go about this? Listen to this episode of the Esq.Marketing Podcast with Matthew Laurin as he hosts Blake Chapman of Life Planning Law. They talk about how Blake has succeeded in making his solo practice support his dreams and lifestyle and how you can do the same.…

The Esq Marketing Podcast

1
How Lawyers Can Get the Most Out of Legal Directories with Luciano Oliveira 20:05

5 years前20:05

20:05

Luciano Oliveira is the Founder of JurisOffice, a directory of attorneys and law firms. Luciano has been in the legal field for more than a decade and practices commercial litigation, business law, personal injury, cross-border transactions, and conflict of laws. In this episode… Marketing is not a skill that comes naturally to many people, so it’s no surprise that many attorneys looking to start their solo practice may not have clarity about where to begin online. But Luciano Oliveira, the Founder of JurisOffice, says to start with free tools and a marketing budget. So, what are the tools and how should you spend your budget? Listen to this episode of the Esq.Marketing Podcas t with Matthew Laurin to learn more about how to market your solo practice online. In this week’s conversation, you’ll hear from Luciano Oliveira, the Founder of JurisOffice, about why he decided to help attorneys through JurisOffice, how the platform works, how to market your practice online, and more.…

The Esq Marketing Podcast

1
2 Tactics for Faster Exposure in Search with Matthew Laurin 17:05

5 years前17:05

17:05

Matthew Laurin is the President of Esq.Marketing, a company that helps law firms generate more clients and cases using search engine marketing. Matthew has been in the SEO business for over ten years. He possesses a long track record of repeatable success, achieving maximum ROI for SEO Campaigns and leading teams to execute simple yet effective campaign strategies. In this episode… SEO is a marathon, but there are things you can do to get quick results without running out of breath. According to Matthew Laurin of Esq.Marketing, there are a few short steps you can take to increase your law firm’s ranking, like claiming your profile on directories that already rank for competitive keyword phrases that show purchase intent. Done correctly, and in addition to the other smart shortcuts Matthew shares, you may be able to get your firm to rank locally for buyer intent keyword phrases in your practice area. Learn more about the two shortcuts you can take today to rank your law firm in this episode of the Esq.Marketing Podcast hosted by Matthew Laurin. Matthew talks about how to use directories to rank your law firm, which directories are worth your time, leveraging Google My Business, and more.…

The Esq Marketing Podcast

1
How to Get Your Solo Practice Off the Ground Without Going Bankrupt with Charles Lamberton 27:02

5 years前27:02

27:02

Charles Lamberton is the owner of Lamberton Law Firm, which is in the process of a merger to become Bracken Lamberton. Charles is a Pittsburgh-based employment discrimination and wrongful termination attorney who has recovered millions of dollars for his clients. He represents executives, managers, and professionals in high-end discrimination retaliation, sexual harassment, and severance cases. In this episode… What do you imagine it would cost to get your solo practice off the ground? Maybe you think you need to spend a lot on advertising for people to know who you are? Charles Lamberton says if you can’t afford to spend money on advertising when starting, you don’t have to. Instead, he suggests building a robust referral network and a fully Search Engine Optimized website. Curious to know what all of that entails? Listen to the details in this episode of the Esq.Marketing Podcast with Matthew Laurin. He interviews Charles Lamberton, owner of Lamberton Law Firm, about starting a solo practice on a minimal budget. Their conversation digs into details like how to attract clients, why an authentic brand is the lifeline of your solo practice, and more.…

The Esq Marketing Podcast

1
From File to Trial: How to Run a Successful Solo Practice with Marc Wietzke 15:32

5 years前15:32

15:32

Marc Wietzke is the Owner of Flynn & Wietzke PC. His practice is solely focused on the railroad industry and he represents injured passengers in their claims against commuter railroads, railroad workers who were hurt on the job, and those who were punished for reporting an injury, reporting a safety hazard or for following doctor's orders. Marc is a successful trial attorney who has brought over 30 cases to verdict in the last 10 years alone with awards totaling over $20,000,000, not including settlements. He has won successful suits against carriers such as Long Island Rail Road, New Jersey Transit, Union Pacific RailRoad Springfield Terminal, MTA, Metro-North, CSX, and more. In this episode… If you’re thinking of going into solo trial practice, your knowledge of the law won’t be enough. According to Marc Wietzke of Flynn & Wietzke PC, you need to spend time watching trials and building your credibility by doing pro bono work. This will allow you to gain valuable experience and build trust in your name. Once you’ve established your credibility, marketing your law firm will not only be easier, it will also yield greater results. In this episode of Esq. Marketing Podcast, Matthew Laurin interviews Marc Wietzke of Flynn & Wietzke PC about taking cases from file to trial and his best tips on how to successfully run a solo trial practice. They’ll also be discussing how Marc zeroed in on his industry focus for his practice, the tools he uses to efficiently run his firm, how he markets his firm to get clients, and more. Stay tuned.…

The Esq Marketing Podcast

1
How Much Does SEO Cost? - with Matthew Laurin 20:28

5 years前20:28

20:28

Matthew Laurin is the President of Esq.Marketing, a company that helps law firms generate more clients and cases using search engine marketing. Matthew has been in the SEO business for over ten years. He possesses a long track record of repeatable success, achieving maximum ROI for SEO Campaigns, and leading teams to execute simple yet effective campaign strategies. In this episode… The real cost of SEO is the cost of not having done it at all. When done right, your SEO strategy pays for itself and helps grow your firm. However, many people do it the wrong way: all too often, they pay top dollar to rank for popular terms in their niche but end up missing out on ROI. Matthew Laurin, President of Esq.Marketing, says the most important element of SEO is ranking for terms that show purchase intent. In this episode of the Esq.Marketing Podcast with Matthew Laurin, Matthew is interviewed by Dr. Jeremy Weisz of Rise25 about the cost of SEO, how to determine the search terms you want to rank for, and more. If you’re interested in figuring out how to leverage SEO to grow your firm, keep listening.…

The Esq Marketing Podcast

1
The Truth About Starting and Marketing Your Law Firm with Bert Polito 18:41

5 years前18:41

18:41

Bert Polito is the Principal of the personal injury law firm, Polito & Harrington, LLC. Bert has been a practicing attorney in Connecticut and Rhode Island for over three decades. He’s received several awards throughout his exemplary career, including the Lawyer of the Year award by Best Lawyers in 2013, 2015, 2017, and 2019. Bert is also a fellow of the International Academy of Trial Lawyers. In this episode… Founding and running your own law firm is defined in part by a steep learning curve. It can be discouraging at the beginning of the process, but those who succeed are those who are willing to collaborate and learn from people who know more than they do. In this episode of the Esq.Marketing Podcast hosted by Matthew Laurin,you’ll hear from Bert Polito, Principal at Polito & Harrington, LLC, as he talks about what it was like when he first started his law firm and what a lawyer starting today should do to scale their practice.…

The Esq Marketing Podcast

1
The Smart Way to Market Your Law Firm Online with Michael Sacks 20:52

5 years前20:52

20:52

Michael Sacks is the Director of Communications and Client Services at Kimmel & Silverman, PC. For the past two decades, Michael has successfully converted a small boutique consumer protection law firm into one of the nation's most recognizable Lemon Law firms. Under Michael's guidance, the firm has won multiple awards and has been featured on local and national media abroad, and has helped many thousands of consumers with their various Lemon Law issues. In this episode… How is your law firm’s digital marketing strategy? In this day and age where many firms are switching to online marketing, deciding on a strategy that fits and works for your firm is crucial particularly if you’re just starting out or are looking to expand your reach. Michael Sacks has tons of valuable insights on how to grow and expand your presence online and the summary of his advice is: separate yourself from the pack. In this episode of the ESQ Marketing Podcast, Matthew Laurin interviews Michael Sacks about how he grew Kimmel & Silverman, PC from a boutique law firm to one of the top Lemon Law firms in the US through PR and marketing campaigns. He also talks about how new and small law firms can do better digital marketing to grow their firm and the challenges that his firm faced in their journey towards success. Stay tuned.…

The Esq Marketing Podcast

1
How to Kickstart Your Law Firm’s Digital Marketing with Andrew Brockman 12:04

5 years前12:04

12:04

Andrew Brockman is the Marketing Assistant for Fausone Bohn LLP , a well-respected law firm in the Metro Detroit area that serves the needs of midsize businesses, individuals, and families. Andrew supports the firm’s growth through the creation and broadcasting of marketing content and initiatives, and by improving brand visibility throughout the community via social media. In this episode… Marketing a law firm online demands that you stand out from all the other firms on the web. Big law firms have the budget to do digital marketing across multiple channels but new and solo law firms do not have as much resources, capacity, and know-how to get their marketing efforts where they want it to be. Andrew Brockman says that new law firms and solo practitioners can start digital marketing by focusing on their website. But why does that matter and how can they get things right? On this episode of the Esq Marketing Podcast Matthew Laurin interviews Andrew Brockman, Marketing Assistant for Fausone Bohn LLP., about their firm’s unique approach to digital marketing and what new and solo law firms can do to get their marketing off the ground. Stay tuned.…