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Gain Grow Retain

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Gain Grow Retain

Gain Grow Retain

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In the podcast dedicated to customer success leaders in the B2B SaaS and tech space, hosts Jeff Breunsbach and Jay Nathan share conversations about growing and scaling subscription businesses with a customer-first approach. The podcast is aimed at SaaS and technology leaders who are facing the day to day challenges of scaling. This podcast is brought to you by Higher Logic.
 
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show series
 
Data is the after-thought but it is the currency that will run your scaled customer success programs. Far too often we have our teams spending time in tools/data/systems when they should be spending time with customers. Jeff and Joel talk about why data is becoming important and how to use it to your advantage in 2023. You can find Joel here ----- …
 
This week, Ian Hurlock joined us to talk about how your techstack can impact the data your customer success team uses to understand customer behaviors. In order to build a personalized and effective customer journey, your team needs to be able to understand the behavior of your customers. This comes from data that is not just information focused on…
 
Mary Poppen (CCO at involve.ai) joins Jeff today to discuss how personalizing the customer journey positively impacts their experience. Most of the time, personalization is a strong component of the high-touch model, but Mary shares how data can be used to build the same experience at scale. She gives practical suggestions about how to use the info…
 
This week Jay Nathan is joined by Wayne McCulloch, CCO at WalkMe where they discuss specific ways that a CCO can have an impact on the CS team no matter how long you have led them. Hear the process Wayne used to lead the CS team and create organization-wide initiatives (with strong employee empowerment) and a 3-year implementation plan as the entir…
 
This week we are sharing a podcast that was published in January 2022. Jordan Silverman joins Jeff to talk about onboarding and implementation and how this timeframe is critical for customer retention. Making sure the customer journey is more customer-centric rather than company focused can help make sure your customers are seeing a very quick time…
 
This episode from April 2021 has Ryanne Koch (Doumet) joining Jeff to talk about how metrics support the strategy conversations that help your CS team move from reactive to proactive. Using data well can help identify where and when to bring in your product within the customer process as well accurately identify customers in danger of churn, Learn …
 
This week, Kristi and Jay talked about a variety of topics that give you some insights into who they are, how their early work experience helped shape them as CS leaders, and things they do to help themselves take some time to reflect deeper into their own lives. You can find Kristi here ----- Gain Grow Retain exists to connect people, knowledge, a…
 
This week, Michael Cooksey, Head of Qualtrics XM Community walks us through how community has moved into the intersection of a variety of departments to bring a customer experience that has had a large impact in retention and growth. Michael shares the ways that community can be successfully used as a digital first touchpoint while still building a…
 
Jan Young joins the team to talk about helping CS teams avoid the 'gap filler' moniker by bringing data from various sources together. It is important to look at scaling from a 1:1 approach (foundational model) to a more digital and scaled approach to allow a focus on strategy and relationship building. Joining with a comprehensive look at data, th…
 
This week Kristi Faltorusso joins Jeff and Jay as they discuss the lessons they have learned in the course of parenting that apply to CS. Patience through preparation and awareness, guidance through transitions and experience, and learning true needs through good questions are just a few of the areas that they show how the skills they are using wit…
 
This episode from April 2021 brings Kevin Lau, Senior Director of Customer Advocacy & Experiential Marketing at F5 in to talk about how an advocacy group can help you scale the creation of emotional connections with and between customers. Developing a strategic plan to identify methods of engagement throughout the customer journey can lead to a nat…
 
Diane Ratigan (Director of CS for Corporate Team, Shannon Creghan (CS Executive), and Kimmie Harrington (CS Executive), all of Higher Logic join Jay today to talk about launching Office Hours. Hosting an Office Hours for your customers focused on the core concepts around using your solution rather than feature functionality. They share the process,…
 
Erica Akroyd (Sr. Manager, Scale CS and Programs), Ryan Philpott (CS Program Manager), Charles Helms (Scale CSM) join Jay Nathan today to talk about how Pendo turned lack of staffing into an opportunity to develop an effective scaled model. They discuss how their scaled approach isn't a one size fits all for their customers, but is more strategic b…
 
Jared Fuller, CEO at PartnerHacker talks with Jeff about the value of bringing partners into your team. Every team has it's strengths and weaknesses, and using your partners to fill any gaps in expertise can add exponential value to your customers. You can find Jared here The PL[X] Summit --- Gain Grow Retain exists to connect people, knowledge, an…
 
Mac Reddin, Founder and CEO of Commsor joins us in looking at how community can help companies adopt strategies that increase organic customer (and potential customer) relationships in a way that strengthens business goals. From looking at community as a potential first touchpoint to creating communities of practice that allow anyone to join in sha…
 
Josh Levin, Manager of Customer Success at Honeycomb.io joins Jeff to talk about how his team built enterprise level customer success. Using a combination of Technical CSMs and Customer Architects allows for scaling CS work through well constructed gates and processes. They also use a strong triage process to ensure that this part of their role all…
 
Brian Oblinger joins Jeff and Jay to talk about Community. What is the difference between Community and community? How does understanding the value of community help with resource growing? What does it mean to put value to customer as a top priority? Listen to hear Brian's thoughts on all of these questions and more. Connect with Brian --- Gain Gro…
 
Tom Barragry, Product Marketing Lead at GetResponse joins Jeff to discuss how effective customer marketing strengthens the work of the CS team. He shares how the marketing team at GetReponse develops strong relationships with internal teams to share knowledge, streamline messaging, and create an strong customer experience together by focusing on th…
 
Joel Primack, Community Leader at Lattice walks us through community, taking a look at some of the types of communities and how to focus them to drive customer engagement and success. Using this info, you can select what is needed to best support your organization and then use that focus to develop your strategy. You can find Joel here You can emai…
 
Back in April of 2021, Holly Firestone joined Jeff to talk about the importance of community to an organizaton. Listening to your customers is something that applies to many areas within an org, including community. As community is becoming a more dynamic and strategic component of an organization, it is important to recognize that there is a big l…
 
Cris Sample (Head of Customer Success at Information Clearinghouse Inc) walks us through her career path where she navigated the work world and motherhood. In this session she shares some of the behaviors and mindsets that prepared her for leadership, the biggest one being "Always focus on the customer". This thought process means that she is const…
 
Jay Nathan (CCO, Higher Logic) and Kristi Faltorusso (CCO, Client Success) pull a couple of books from their shelves to discuss and apply to Customer Success leadership. This week, they dive into two books: Think Again by Adam Grant - a book about reframing how you think about approaching debatable topics in a constructive and productive way. Setti…
 
Emilia D'Anzica (Founder, Growth Molecules) talks with Jeff Breunsbach about how CS leaders should spend their early days in the role. From helping senior leadership understand the role CS plays in the customer retention journey, to identifying gaps in the process, especially in the onboarding process, leading to impact through improvement in proce…
 
Phil Weiss (VP Customer Success at CipherHealth) talks with Jeff Breunsbach about building (and keeping) a strong, healthy culture with your team especially with remote teams being the norm. They work through the 'why', and move into the 'how' with tips and examples of what works in their teams. You can find more about Phil Weiss here --- Gain Grow…
 
This week we are joined by Dan Cmejla, Community & Social Media Marketing Leader at Chili Piper. Dan talks through how having a strong understanding of your customers can help drive a marketing strategy that is unique and personal, resulting in strong returns. "When you find what benefits your customers and what is good for you, you are in the swee…
 
This week we are joined by Erika Brookes, CMO at Higher Logic. Jay Nathan (CCO at Higher Logic) and Erika focus in on how customer success is delivered by a company, it's not delivered by a single team. They share their ideas about how the marketing team can help the customer success team build out an experience that meets the needs of the customer…
 
Kristi Faltorusso, Jeff Breunsbach, and Jay Nathan talk through the current market and how CS leaders can position their teams for success during a recession, where teams are expected to do the same amount of work with less. The group discusses some practical ways leaders can help their CSMs through small changes that continue empowering customers …
 
Today, we are joined by Cassie Vaughn (Manager Enterprise CS) and Ruchita De (Enterprise Team Manager, CS) from Monday.com. Cassie and Ruchita help share the role customer change management has on scaling, and other ways they are increasing customer retention through proving value and identifying gaps. You can find more about Cassie Vaughn here You…
 
This week we are joined by Bob London, CEO and Founder of Chief Listening Officers and Strategic Customer Convos. Bob shares strategies that help make your customers want to come to the table to talk about goals and strategies by making things interesting by talking about them independent from what you sell. You can find more about Bob London here …
 
Today, we are joined by Nils Vinje, Leadership Coach and Founder, CEO of 30 Day Leadership. Nils helps us understand the importance of clear definitions of both the role of the CS team and CSMs specifically. Nils clarifies the important role the CS Leader plays in establishing the expectations for the team within the organizational needs and focus.…
 
Kristi Faltorusso and Jay Nathan talk through a blog article titled 'The Hardest Part of SaaS Companies at Each Stage'. Running through the article, they discuss their experience and perspectives for each of the stages highlighted by the article. ---------- If you want to join the discussion with thousands of other customer success leaders, join Ga…
 
Catherine Blackmore joins Jay Nathan on the podcast today from Oracle as she talks about her early days in the newly emerging field of Customer Success when resources and swim lanes were still being developed and how there is still growth and evolution occurring today, not just with CSMs, but the overall practice of customer success within an organ…
 
Today, we are joined by Kyle Poyar, an Operating Partner from OpenView. The OpenView team are experts and leaders in the space of Product-Led Growth (PLG) companies. Kyle helps us better understand how these product-led companies are building customer success. You can find more about Kyle here More about OpenView Partners --- Gain Grow Retain exist…
 
Carlos Quezada and Matt Harmon join the podcast today from HPE Aruba, where they lead customer success as a service. They've been leading the charge on building digital-first experience (and even winning awards). We get an update on where they are finding success within their digital ecosystem to drive a positive experience amongst their customers.…
 
Today, we dive into the depths of our LinkedIn content. We try to surface old posts to drum up discussion and opinion... QBRs Customer journey Scaled customer success You can find Kristi here: https://www.linkedin.com/in/kristiserrano/ --- Gain Grow Retain exists to connect people, knowledge, and ideas to advance the state of customer success. We'r…
 
In this week's CS Blueprint, Jay and Kristi, discuss whether what the right metric for customer success teams is - does focus on NRR create lazy CSMs? _______ If you want to join the discussion with thousands of other customer success leaders, join Gain Grow Retain: http://gaingrowretain.com/ Connect with Krisi Faltorusso: https://www.linkedin.com/…
 
Jeetu Mahtani, EVP of Customer Success at HubSpot joins Jeff and Jay to talk about HubSpot's customer success organization. They jump into enabling a positive sales and success partnership and how to drive technology into your customer experience. You can find Jeetu here: https://www.linkedin.com/in/jeetumahtani/ And you can find more about HubSpot…
 
Jeff sits down with fellow HubSpot Podcast Network host, Ben Shapiro to chat about podcasting, new media, and delivering valuable content. Ben is the host of the MarTech Podcast Connect with Ben on LinedIn. --- Gain Grow Retain exists to connect people, knowledge, and ideas to advance the state of customer success. We're on a mission to connect B2B…
 
Jeff is joined by Christian Jakenfelds from Planhat, a customer success platform. Jeff and Christian give a preview of a webinar that they co-hosted around metrics - how teams can move from leading to lagging indicators. If you want to download the full webinar, check it out here. Special thanks to Higher Logic Vanilla and Planhat for sponsoring th…
 
Jay sits down with Aurel Laor, the Chief of Staff to the Chief Customer Officer at AppsFlyer. The CCO at AppsFlyer happens to be our good friend, Ziv Peled. Jay and Aurel talk through long term thinking when short term results are sometimes needed. They talk about hyper growth and how they've handled that at AppsFlyer. And finally touch on a Chief …
 
Today, Jeff and Kristi jump talk about migration paths for customers as you introduce a new environment. The main theme? Ensuring you build your process with the customer in mind. Migration can be a big change and customers need to be led down a clear, efficient path. --- Gain Grow Retain exists to connect people, knowledge, and ideas to advance th…
 
Today brings Kristi into the mix as Jay and Jeff talk about how to champion customer success around an organization. As a CS leader, you get 20 minutes in front of the entire company - what do you talk about and how do you draw in your team? --- Gain Grow Retain exists to connect people, knowledge, and ideas to advance the state of customer success…
 
Jay and Jeff chat all things advocacy. Jeff recently made the move to the marketing team as Director of Brand at Higher Logic. Jeff has taken over the advocacy program; he and Jay discuss the first 60 days in the role and running the program! ________ Not sure where your advocacy program stands? Measure it with the Advocacy Maturity Model. ________…
 
In this week's CS Blueprint, Jay, Kristi, and Jeff discuss the ownership of customer relationships, building playbooks, and predictions around technology, customer success teams, and organizational goals. ______ If you want to join the discussion with thousands of other customer success leaders, join Gain Grow Retain: http://gaingrowretain.com/ Con…
 
Today's episode delves deep into B2B content marketing for SaaS companies and how to produce the content people want and need. The ABM Conversations Podcast host, Yaagneshwaran Ganesh, joins Jeff to deep dive into how customer conversations can influence the best marketing content. ______ If you want to join the discussion with thousands of other c…
 
In this week's CS Blueprint, Jay, Kristi, and Jeff discuss office hours for customers. Listen in to find out how to get started, the right ways to facilitate these for your and your customers' benefit and how to keep your customers on topic. ______ If you want to join the discussion with thousands of other customer success leaders, join Gain Grow R…
 
Today, Strategic Community Consultant and GGR member, Jenny Weigle, chats with Jeff Breunsbach about community, B2B organizations and how they're connected. If you want to join the discussion with thousands of other customer success leaders, join Gain Grow Retain: http://gaingrowretain.com/ Connect with Jenny Weigle on LinkedIn: https://www.linkedi…
 
In this week's session of Customer Success Manager Office Hours, CS managers discuss leaning into the community, finding mentorship, your first 90 day plan, and tips and tricks for transferable skills during the resume and interview process. ___________ If you want to join the discussion with thousands of other customer success leaders, join Gain G…
 
This week the topic for discussion is around planning for 2022 with your customers. A weekly segment: CSM Office Hours Every Tuesday. 11:30am ET. https://lu.ma/CSMOH -- If you want to join the discussion with thousands of other customer success leaders, join Gain Grow Retain: http://gaingrowretain.com/ This podcast is brought to you by Jay Nathan a…
 
In this week's session of Customer Success Leadership Office Hours, CS Leaders discuss managing challenges faced during the hiring process, and tips to get through it. A weekly segment: CS Leadership Office Hours Every Thursday. 11:30am ET. https://lu.ma/CSLOH -- If you want to join the discussion with thousands of other customer success leaders, j…
 
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