Artwork

コンテンツは LSTN Media LLC によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、LSTN Media LLC またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal
Player FM -ポッドキャストアプリ
Player FMアプリでオフラインにしPlayer FMう!

How To Create A Real World Marketing Plan For Your Auto Repair Shop [E024]

27:59
 
シェア
 

Manage episode 348674976 series 3367696
コンテンツは LSTN Media LLC によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、LSTN Media LLC またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal

In this episode, Kim talks about how non-marketers can create a very useful marketing plan that will keep you organized and on budget.

Talking Points

  • A real marketing plan that’s fluid, can be edited and accessed quickly
  • The 3-book auto repair marketing MBA. Read these 3 books:
  • The Ultimate Guide to Auto Repair Marketing
  • They Ask You to Answer
  • Building a StoryBrand
  • Who is your preferred customer? Defining your customer avatar.
  • Look backward at what was successful this year then set your goal for the upcoming year. What are you planning to accomplish? Complete a SWOT Analysis looking at your strengths, weaknesses, opportunities, and threats.
  • In your sea of services, which ones do you want to focus on in the upcoming year, quarter, or season? What’s most profitable? Which one has untapped potential? Include that service in your marketing plan.
  • Difference between promotions and special offers/coupons.
  • What needs to be promoted and deserves a space in your marketing plan?
  • Determine the specific marketing tactics/strategies you plan to utilize.
  • How to decide on a marketing budget. Are you trying to be more conservative and maintain growth or do you want to be more aggressive? Depending on your goal your budget could be 5% or it could be 12%.
  • Consider who will be accountable for the marketing efforts and tracking. Including who will do the marketing in your plan is important.
  • With all this in place, it’s time to focus on the message. What will you say? How will you say it? Consider a StoryBranded type of message that focuses on your customer and their problems.
  • Create individual campaigns. These could be monthly, quarterly, seasonally, or for specific slower times of your year.
  • Decide on specific promotions considering your weak areas, strong points, and opportunities.
  • Consider seasonal campaigns, service-based promotions, and events you can attend, sponsor, or host.
  • Look at your community involvement. Is it a strength or a weakness? How will you improve or implement being involved in your community?
  • Measuring! You cannot manage what you are not measuring. Look at what’s working and what’s not. Include in your marketing plan how you will start, stop, and/or pivot your marketing efforts based on the metrics you are measuring.
  • How to put all of this together.

Lagniappe (Books, Links, Other Podcasts, etc)


How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com

Facebook - facebook.com/shopmarketingpros

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Thanks to our partner, RepairPal. Visit the Web HERE

  continue reading

101 つのエピソード

Artwork
iconシェア
 
Manage episode 348674976 series 3367696
コンテンツは LSTN Media LLC によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、LSTN Media LLC またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal

In this episode, Kim talks about how non-marketers can create a very useful marketing plan that will keep you organized and on budget.

Talking Points

  • A real marketing plan that’s fluid, can be edited and accessed quickly
  • The 3-book auto repair marketing MBA. Read these 3 books:
  • The Ultimate Guide to Auto Repair Marketing
  • They Ask You to Answer
  • Building a StoryBrand
  • Who is your preferred customer? Defining your customer avatar.
  • Look backward at what was successful this year then set your goal for the upcoming year. What are you planning to accomplish? Complete a SWOT Analysis looking at your strengths, weaknesses, opportunities, and threats.
  • In your sea of services, which ones do you want to focus on in the upcoming year, quarter, or season? What’s most profitable? Which one has untapped potential? Include that service in your marketing plan.
  • Difference between promotions and special offers/coupons.
  • What needs to be promoted and deserves a space in your marketing plan?
  • Determine the specific marketing tactics/strategies you plan to utilize.
  • How to decide on a marketing budget. Are you trying to be more conservative and maintain growth or do you want to be more aggressive? Depending on your goal your budget could be 5% or it could be 12%.
  • Consider who will be accountable for the marketing efforts and tracking. Including who will do the marketing in your plan is important.
  • With all this in place, it’s time to focus on the message. What will you say? How will you say it? Consider a StoryBranded type of message that focuses on your customer and their problems.
  • Create individual campaigns. These could be monthly, quarterly, seasonally, or for specific slower times of your year.
  • Decide on specific promotions considering your weak areas, strong points, and opportunities.
  • Consider seasonal campaigns, service-based promotions, and events you can attend, sponsor, or host.
  • Look at your community involvement. Is it a strength or a weakness? How will you improve or implement being involved in your community?
  • Measuring! You cannot manage what you are not measuring. Look at what’s working and what’s not. Include in your marketing plan how you will start, stop, and/or pivot your marketing efforts based on the metrics you are measuring.
  • How to put all of this together.

Lagniappe (Books, Links, Other Podcasts, etc)


How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com

Facebook - facebook.com/shopmarketingpros

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Thanks to our partner, RepairPal. Visit the Web HERE

  continue reading

101 つのエピソード

Wszystkie odcinki

×
 
Loading …

プレーヤーFMへようこそ!

Player FMは今からすぐに楽しめるために高品質のポッドキャストをウェブでスキャンしています。 これは最高のポッドキャストアプリで、Android、iPhone、そしてWebで動作します。 全ての端末で購読を同期するためにサインアップしてください。

 

クイックリファレンスガイド