EP67: Redefining Branding with Des Dobreva


Manage episode 238072236 series 2115658
著作 Joel Erway の情報はPlayer FM及びコミュニティによって発見されました。著作権は出版社によって所持されます。そして、番組のオーディオは、その出版社のサーバから直接にストリーミングされます。Player FMで購読ボタンをタップし、更新できて、または他のポッドキャストアプリにフィードのURLを貼り付けます。

To me, "branding" is two things: identity and perception. It's about who you are or who your business is.... think of your business as a living entity... and how your audience perceives it. These two things have to match. - Des

Referred to as “The Branding Queen”, Desislava Dobreva is an award-winning Brand Strategist, TEDx speaker and published author. She’s worked with businesses from over 30 industries in the most competitive markets in the world and helped them increase their revenue by building and scaling profitable brands. She creates innovation instead of following footsteps.

In This Episode:

  • Defining "Branding": identity and perception;
  • Know your origin story and build authority through emotional connection;
  • Importance of your origin story and messaging;
  • Connecting your origin story to your audience;
  • Digging into: Identity and Perception;
  • Examples of perception vs. reality and updating your origin story;
  • Des's origin story and rebranding;
  • Big shifts in Des's story;
  • What is the purpose of branding; focus on brand loyalty and recurring customers.

Connect with Des:

How to Connect with Us!

To apply to work with Joel, complete our brief application and set up a phone call now with our sales team to discuss your project.

Link: https://newwaytolaunch.com

Introducing the Mini-Webinar lead generation formula! We are currently having great success implementing this with our clients.

We offer a training course as well as a done for you service.

To check out the course click here.

Link: https://get.thewebinaragency.com/mini-webinar

Interested in being a fly on the wall while Joel critiques and break-downs webinars? Check out our Webinar Vault.


If you'd like to learn more about how Joel helps fellow Experts with messaging and offer creation, send us an email at joel@thewebinaragency.com

Join our Experts Unleashed facebook group to network with fellow EXPERTS!

Link: https://www.facebook.com/groups/233372473683865


If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Link: https://podcasts.apple.com/us/podcast/experts-unleashed-with-joel-erway/id1355408300?mt=2

87 つのエピソード