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Welcome to the Sales Development Podcast - your go-to resource for all things Pipeline and Revenue production in the tech sales world! Technology Marketing, Sales Development, Sales, and Revenue Operations have combined to create the go-to-market engine fueling the success of SaaS start-ups and established companies alike. Each week, the Sales Development Podcast dives deeply into the strategies, tactics, people, processes, and technology that fuels the revenue machine. The Sales Development ...
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Business Growth On Purpose

Jose Palomino

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Welcome to Business Growth On Purpose hosted by Jose Palomino, CEO of Value Prop Interactive. Every week, you'll hear insights from leading B2B growth experts and veteran business owners from around the world. You'll also hear Jose's own insights gained from a few decades of B2B sales and marketing experience. The result is THE show for B2B Owners who are hungry for growth, stuck on a revenue plateau, or just want better ways to deal with the everyday challenges of revenue growth. If you nee ...
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Built To Grow Fitness Business

Tim Lyons and Randy Angsten, Tim Lyons, Randy Angsten

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We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.
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As a gym owner, have you ever wondered why some clients stay with you for years while others come and go? Many gym owners underestimate this task by assuming immediate readiness from prospects without proper engagement. Converting a prospect into a paying client who will stick with you for a long time requires a lot of nurturing. The vast majority …
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Our guest today is Marcus Sheridan, author of "They Ask, You Answer". Marcus is a leader in how modern selling has to adapt to today's buyers. We will discuss simple things you can do to navigate the simple fact that buyers are in control. Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite,…
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Send us a Text Message. In this enlightening episode of the Decentralized Opportunity Podcast, Wyatt and Tanner sit down with Dahlia Attia-King, the founder of Panacea Genetics. Panacea offers a revolutionary at-home genetic exome test that identifies markers for various diseases. Dahlia shares her journey from aspiring doctor to becoming a trailbl…
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It's July! This is a crucial time to take stock. Have you achieved 50% of the goals you set for your gym in January? Are you on pace to hit your targets? If not, where are you falling short, and what adjustments can you make to get back on track? If you haven't been tracking your gym's performance, now's the wake-up call you need. Without goals and…
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Today's guest is Steve Smith of GrowthSource Coaching. Steve is an expert coach for owners who are looking to transition back into a hands-on role in their business because they either want to grow their business, take it in a different direction, or rescue it. Whatever the reason, Steve is the guy who helps business owners figure out their why and…
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Have you ever questioned if your gym's training model is really the best for your clients? It's easy to fall in love with the training modality or business model you've created, even when it isn't delivering the best results for your clients. The gym owners who succeed are the ones willing to evolve their business to suit their client's needs as we…
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Our guest today is Kristen Noelle of KN Digital. Kristen runs a digital marketing agency focused on empowering organizations leverage content through all the digital mechanisms available to us today. We will discuss practical strategies to approach this without being overwhelmed or blown out by budget demands. It's all about finding an authentic vo…
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In this episode of the Sales Development Podcast, host David Dulany engages in a deep dive with Clark Barron, a marketing genius specializing in the cybersecurity industry. Clark shares his journey from the high-pressure world of digital creative agencies to becoming a key figure in cybersecurity marketing. The discussion covers the challenges and …
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Send us a Text Message. In this episode, we explore the profound study of wisdom with Dr. Laura Gabayan, a physician researcher who has identified eight common elements of wisdom: resilience, kindness, positivity, spirituality, humility, tolerance, creativity, and curiosity. Dr. Gabayan discusses her book, Common Wisdom, which aims to help individu…
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Have you ever felt frustrated by clients who come for free trials but never commit? You’re definitely not alone. Many gym owners think free trials are the golden ticket to new memberships. But they’re wrong. Free trials attract low-quality leads and devalue the services your gym offers. You might get a bunch of potential clients, but they are often…
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The ability to efficiently scale your business is one of the most technical skills business owners need to learn. The best way to learn? Listen to business owners who have already done it successfully. Our guest today is Jan Cavelle, a veteran business scaler and thought leader. Jan is an entrepreneur from the UK who has a few decades of running mi…
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More and more gym owners are realizing that Facebook marketing isn't what it used to be. Even though many still depend heavily on it, this shift can be a chance to explore more effective ways to reach new clients. This episode introduces a tool that offers gym owners much better results than they could ever expect from Facebook ads. Tim and Randy s…
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In today’s episode, we welcome Ruth Klein, a seasoned expert helping high achievers and CEOs identify their unique differentiators to enhance their brand and profitability. Ruth shares her expertise in overcoming momentum barriers that high performers often face, from mental fatigue to the overwhelming sensation of burnout. She discusses how action…
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Send us a Text Message. The conversation with Shonna Dorsey focuses on the technology scene in Nebraska and the initiatives being undertaken to support the growth of startups and the tech workforce in the state. One of the main misconceptions about Nebraska is that it only has large companies, but there are actually many great startups in the area.…
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Almost every gym owner has been there: a personal trainer leaves and takes clients with them. Some of them were in this situation more than once. It's a huge issue in the fitness industry, and a major headache. How do you stop trainers from walking away with your clients? Sure, contracts are one way to handle it, but if your gym doesn’t have a soli…
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Funding new businesses can feel like a high-stakes game. For some businesses, it's necessary to get off the ground, but it comes with great risk. It's why it's worth listening to someone who knows these waters if you're considering a funding option for the future of your business. Our guest today is Tom Maze of Alteza Capital. Tom is an expert in h…
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In this episode of the Sales Development Podcast, host David Dulany sits down with Blair Carey, the founder of Inside CRO, to explore the evolving landscape of industrial sales. Blair shares his journey from an investment analyst to a sales leader and explains how he is revolutionizing traditional sales models in the industrial sector. They discuss…
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In this episode of the Sales Development Podcast, host David Dulany dives deep into the world of buyer personas with Jim Kraus, President of the Buyer Persona Institute. Jim shares invaluable insights into the importance of understanding buyer decisions and the five key areas that can transform your approach to sales and marketing. From defining bu…
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Many gym owners are chained to their gym. Maybe not literally, but no matter how hard they work, they can't step away without everything falling apart. In addition to lacking systems, doing everything on their own, and micromanaging, one of the main reasons for this is because they are constantly stepping in to cover for missing staff. These gym ow…
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In today’s episode, we are thrilled to welcome marketing guru Hannah Eisenberg. We will dig into the transformative shift in how buyers research and make decisions, emphasizing the growing preference for a seller-free experience. Hannah shares some eye-opening insights on in-house marketing, equipping your team, and leveraging AI to stay ahead. If …
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Starbucks coffee tastes the same no matter where you go. Ever wondered why? Because of their systems. And did you know that you can (and should) apply the same principles to your gym? Systems are not just a buzzword. They're structured processes designed to ensure your business runs smoothly and efficiently. Having efficient systems in place can be…
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If you've been a business owner for more than 5-10 years, you know not all customers are good customers. Some are nightmares that strain your resources and limit your growth. Some are like jet fuel with amazing synergy and strong profitability. We all want the second one, right? Strategy helps us identify exactly who that ideal client is and then b…
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For many gym owners, running a gym often means being caught up in day-to-day tasks – constantly putting out fires and hardly finding any time to focus on growing their business. To break this cycle, you need two things: create systems that guide your business find the right fitness director and train them properly Because the systems run the busine…
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Today's guest is Tyler Robertson, Founder, and CEO of Diesel Laptops. Today's episode is not about diesel or laptops, but it is about solving business owners' problems that matter. We will discuss how Tyler has grown his business to be a real powerhouse in the industry and how he has navigated some challenging times to build a more cohesive team an…
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Send us a Text Message. Annie Thomas-Landrum discusses the differences between living in Alaska and the continental United States, as well as her journey from Kansas to Alaska. She shares her experiences of living in a place that is about 10 years behind in terms of development and the unique challenges of transportation in Alaska. Annie also talks…
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This podcast often highlights $30k per month as the magic number gym owners need to break through. But why exactly $30k? Well, hitting this revenue mark is like crossing a threshold where the usual struggles start to ease up. Your gym's recurring revenue begins to cover all your base operating expenses for the month, without the desperate urge to s…
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Serious, scaleable growth isn't as easy as the early days of your business. You uncover that not all growth is good growth. You learn things like that the biggest customers aren't always the best customers and some contracts hurt your growth more than they help it. That's why today, we're digging into the 4 KPIs that every owner needs to watch, eac…
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Ever felt like finding the right staff for your gym is like searching for a needle in a haystack? You're not alone. As gym owners, we understand the agony of endless interviews, the pain of desperate hires, and the heartbreak when a valued coach leaves, taking clients with them. But you can break free from this cycle and build a team that not only …
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If you want to keep growing, you never want to be the biggest fish in the pond, right? You don't want to be the "lonely owner" who gets bogged down in their own echo chamber. Growth is best accomplished collaboratively, and that's why you need a sounding board. Today's guest is Phil Fraser. In today's episode, we are going to talk about something e…
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In this episode of the Sales Development Podcast, host David Dulany sits down with Mark Fershteyn, CEO of Recapped, to explore the innovative world of digital sales rooms and their transformative impact on the sales process. Mark shares his journey from a struggling salesperson to a successful entrepreneur, driven by a passion for process-driven se…
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Are you a gym owner who feels guilty about checking work on vacation? If your answer is no, you're probably a rare lucky person because this is something most people in the fitness business struggle with. It’s tough to completely disconnect when your business feels like your baby. And it’s even tougher when society expects you to achieve the perfec…
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Hard work. Trial and error. Life long learning. These are a few of the qualities that make entrepreneurs successful. While they take time to cultivate, entrepreneurs like Ken Rusk of Rusk Industries are turning their attention to the next generation to help instill these qualities. Ken is a successful entrepreneur who helps people figure out their …
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In this episode of the Sales Development Podcast, host David Dulany is joined by Matt Harney, founder of Cloud Ratings, to explore the intricacies of the SaaS and technology market. Matt shares his journey from investment banking to creating Cloud Ratings, an analyst firm that bridges the gap between public and private data to provide insightful qu…
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In any well-established neighborhood, you’ll probably find gyms on nearly every corner. Yet, while some gyms lose clients, others not only keep their members but also attract new ones from other places. So, what makes people leave one gym and stick with another? Considering today's inflation and rising living costs, it’s easy to guess that people c…
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For entrepreneurs, there is a world of difference between the words "could" and "did". The key to that difference? Procrastination. It's time to let your best ideas come to life and help grow your business on purpose. Today's guest is Eric Twiggs, founding partner and president of The What Now Movement. In today's episode, we are going to talk abou…
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Send us a Text Message. In this special episode of the Decentralized Opportunity podcast, we welcome two distinguished guests from different sides of the entrepreneurial ecosystem: Chris Callen, founder and CEO of Plot, and Liam Reilly, Principal at KC Rise Fund. Join hosts Wyatt and Tanner as they discuss the unique journeys of both guests, explor…
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Words matter. It may not seem like a big deal, but the way you label your service can really shape how clients see its value – and, of course, what they're willing to pay for it. This is why it’s important not to confuse "semi private training" with something that many others might refer to as "small group training." Small group training sounds lik…
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"Noise and shiny objects" sums up the way many business owners might describe the complex world of digital marketing. Our guest today serves as a guide to help connect business owners with the strategies they need to put their focus back on to growing their business. Today's guest is TJ Murphy, CEO of Hite Digital in Bend, OR. In this episode, we w…
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Paid-in-full gym memberships seem like an easy win. Many gym owners usually jump at the opportunity to get that quick money. And it’s understandable – it looks like a low-hanging fruit. But this strategy can backfire because it usually attracts clients who act on impulse. So, relying on PIF is actually gambling on the chance that these clients won’…
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Culture can be your greatest asset as an owner – it multiplies the value of every team member when it's done right. It attracts better employees and keeps them longer. But how do you do that as the leader of your business? Our guest today is Michael Sonbert, CEO of Rebel Culture. In this episode, we are going to talk about business culture because …
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Send us a Text Message. Guest: Alexander Blum, Founder of Applied Bioplastics In this episode of Decentralized Opportunity, Wyatt and Tanner sit down with Alexander Blum, the innovative mind behind Applied Bioplastics. Alexander's journey from adversity to making a significant environmental impact is truly inspiring. What's in This Episode? The Mag…
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What if I told you that your gym membership could be worth $40k a year? You’re likely wondering what it takes to create such a plan and make it work. Well, probably something like what Equinox is doing with their new high-end membership that costs exactly $40,000 a year. Equinox’s holistic wellness package includes offerings like blood work, sleep …
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In a perfect world, every person you hire would multiply the value of your team, not just add to it. With the right collaborative environment, you can take intentional steps in that direction. Today's guest is Charles Fry, CEO of CODE Éxitos. Charles and his company are focused on bringing digital products to life. In this episode, we will talk abo…
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In this episode, Tim and Randy are sharing the details of the upcoming Growth Summit in Chicago. It is a must-attend event for gym owners who want to build a million-dollar gym business or those who already have one but would like to take it to the next level. If you join them, you’ll learn about the Growth Summit, its history, and how it evolved f…
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Are you a little tired of promotions turning up with disappointing results? To be successful, promotions need to be creative and disruptive to be fully leveraged. Today's guest is an expert that can help you turn things around. Today's guest is Swire Ho of Garuda Promo and Branding Solutions. Swire is an expert in the area of promotional products. …
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In this episode of the Sales Development Podcast, host David Dulany delves into the transformative concept of Ecosystem-Led Growth with Bob Moore, CEO of Crossbeam. Bob shares insights from his latest book, "Ecosystem Led Growth," and explains how leveraging data and relationships within partner ecosystems can drive efficient and scalable business …
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Send us a Text Message. Summary Maria Flynn, author of 'Make Opportunity Happen,' shares her insights on starting a business and the importance of finding examples and mentors. She discusses her background as an entrepreneur and the motivation behind writing her book. Maria also talks about the challenges she faced in writing the book and how they …
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Clients don't like change, even if it's for the better. Whether it's a change in gym policies, equipment, class schedules, or coaching – any adjustment can cause unrest. Even when changes bring more sessions or lower charges, someone might still quit. Simply put, change naturally brings unrest because clients love routine just as much as you do. So…
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The lonely owner is one of the most common problems small to midsize businesses face. If you are struggling to get your team on board, today's topic du jour is for you. Today's guest is Katie Burkhart of MatterPulse. Katie is going to help us see a different way of thinking about your business so you can create a different kind of energy. The key t…
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Desperation is one of the worst places to make decisions from. But that's often where gym owners find themselves when money is getting tight and they’re struggling to make payroll or rent. In those moments, quick-fix solutions that promise big returns suddenly start looking really tempting. For example, you might think about swapping your quality t…
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