James invites on Jason Johnson, Director of Tourism in Wilson County Tennessee, where they discuss the importance of tourism even in a local market and the impact it can have positively or negatively on area businesses. They also address the marketing component (of course) for what tourism can organically do for the market it serves. If you never u…

When it comes to event marketing... it's in the details. James brings on Gayle Hellemn of the Farm Bureau Expo Center. Gayle is a consummate professional and lends us her expertise in event planning. This episode is a deep dive into the many nuances of event planning from numerous perspectives. Even though James and Gayle go "off the rails" a bit, …

On Business Coaching...so many factors go into running a successful business. Tune in to listen as James & his guest, Doug Eberhart, discuss what effective business coaching can look like & what problems could be solved. Many business owners just want to do what they are great at but there are so many other variables that go into running a business…

This episode is about All things Chamber of commerce. Our guest today is Melanie Minter of the Lebanon Wilson County Chamber and we’re talking about what makes a chamber succeed?... What’s the secret sauce? What it’s like being the president of a chamber today navigating through all the issues happening in the world… What’s the secret to their succ…

On HR & Payroll... We speak about improving internal culture of a business often & HR & Payroll are no exception. Today's show covers many nuances of HR & payroll do's/don'ts as Angela Acres of Dominion Payroll & James Danella discuss this in depth. Terrific episode to learn from... be sure to tune in!…

On Networking - EXCITING EPISODE as James interviews the person dubbed as the "Father of Networking"... The founder of BNI, Dr Ivan Misner! Clearly this episode will be on all things networking... from productive 1-2-1's to giving presentations... building real relationships vs selling yourself... the power of listening... how to make the most of l…

On HR & Payroll... We speak about improving internal culture of a business often & HR & Payroll are no exception. Today's show covers many nuances of HR & payroll do's/don'ts as Angela Acres of Dominion Payroll & James Danella discuss this in depth. Terrific episode to learn from... be sure to tune in! If you have marketing questions for James, con…

On video... the importance of video in EVERYONE'S marketing cannot be stated enough. Today's episode speaks life into the production side of video as well as the marketing side. There are so many ways to utilize video content today, so be sure to tune in to learn from these industry professionals. If you have marketing questions for James, contact …

On state of social media… this is an ever evolving marketing tool that requires whomever is at the helm to be diligent in keeping ahead of all the major social platforms, trends, and desired goals. Listen in as James interviews Media Vision's own digital strategist as they discuss how to best utilize social media for your marketing efforts… they to…

This episode addresses marketing Health Insurance, yet it is so much more. James' guest today is Rhiannon Hiter of Team Hiter... a US Healthcare office that has built a successful business within a challenging industry. This is a fun episode as James sticks his neck out by laying the groundwork for what this company COULD have done to successfully …

today we're discussing an important part of the branding process and that's trademark law. More businesses than not ignore this legal component & reap the consequences when the subject arises. James special guest today is Taylor Davidson of Cobb Law & her area of concentration is trademark law. Check it out! If you have marketing questions for Jame…

Fun episode where James brings on founders of Connect Nashville. Listen in as they discuss all things networking including choosing a venue that fits you, principles of networking, do's & don'ts and much more. This week, James' special guests are Josh Minton & Tony Bostic, co-founders of Connect Nashville. If you have marketing questions for James,…

Today we are discussing non profits. This is one of the most challenging business categories, when it comes to marketing them, yet it doesn't have to be. From fundraising & HR to the internal culture & the cause of a non profit, these factors are discussed on this episode as James brings a shining non profit example; Hope Clinic for Women & its' CE…

This episode touches upon internal culture in a business from a very different perspective... Faith. It also addresses empowering a business owner preparing him/her to lead successfully. James invites Eric Dunavant to the show who has a unique perspective on "ROI" for a business owner while James addresses the internal culture from a marketing pers…

James invites his wife, Laura Danella, who is CMO of Media Vision Advertising on the show to discuss content marketing. They dive in deep discussing many ways content is utilized for a brand as well as pros & cons of what businesses are doing with content today. This is a great episode to learn about the many ways to use your content in your market…

On this episode, James speaks with Alison Griffin of Media Vision Advertising as she is their creative director... and they speak about all things branding from a visual perspective. there are rules & guidelines that Alison shares and they also use examples of several brands. This is a great episode to listen to if you're questioning your own brand…

We dig deep this week into many factors that play into a business's internal culture. Join us as James Danella speaks with Rich Kurkowski of EOS as they discuss business systems, processes & the human component of building a strong internal culture. James also shares a few stories of businesses doing it well... and those that do not. There's some r…

This episode is about All things Chamber of commerce. Our guest today is Melanie Minter of the Lebanon Wilson County Chamber and we’re talking about what makes a chamber succeed?... What’s the secret sauce? What it’s like being the president of a chamber today navigating through all the issues happening in the world… What’s the secret to their succ…

On the inaugural episode of The Marketing Perspective host, James Danella, CEO of Media Vision Advertising shares an overview of what's to come in future episodes. You'll also hear 2 quick stories about building Brand Equity. This episode will be shorter than most as it's a teaser of what's to come! If you have marketing questions for James, contac…