show episodes
 
Are you struggling to connect with your ideal customers online? Are you confused about the most effective way to be seen as a go-to expert in your industry? Do you wish there was a simple way to generate demand for her business anchored on your expertise? If this is you, you’re in the right place! When it comes to scaling online businesses, entrepreneurs often get lost in the crowd, struggling to connect with their best clients. But here's the deal: a digital marketing strategy that position ...
  continue reading
 
In this conversational series First gen Latina therapist, mindset coach and expert business strategist, host Janessa Borges shares her best business strategies with a mix of raw insight, inspiration, and spicy Miami energy. Providing other Latinas a platform to share their voice and their message in order to inspire and provide motivation, tips, tricks & tools along with massive strategy to help other Latinas break glass ceilings. You can expect real, raw and honest conversations with other ...
  continue reading
 
Artwork
 
Welcome to But First, She Failed. Do you want to have unshakable confidence when you go into that meeting- no matter who’s in the room? Do you want to quit that job that makes you unhappy and start that dream business or go after that dream job but you’re scared of failing? Do you ever find yourself up late at night worried about whether or not you’ll ever become that boss woman you feel you’re supposed to become? Ever wonder how those wildly successful women that you look up to got to where ...
  continue reading
 
Loading …
show series
 
Send us a Text Message. Get ready to nerd out on all things SEO for personal brands and creative entrepreneurs! My guest today brings the lessons he learned during his time as a poker player to transform the way we see SEO and digital marketing. Greg Brooks, a Partner and the CMO at Search Tides shared his unique perspective on risk when it comes t…
  continue reading
 
Send us a Text Message. Running launches and marketing campaigns sometimes feels like a complex Monopoly game… filled with strategies and a million pieces to consider. And this has probably been you at some point. Moment of truth... have you ever poured your heart and soul into a launch, only to hear crickets? That’s why today I’m dissecting the an…
  continue reading
 
Send us a Text Message. Have you ever considered how your wardrobe could be silently narrating your personal brand's story? Today's conversation was with the amazing Sophia Rodriguez, a stylist who transforms everyday attire into powerful statements for entrepreneurs. Together, we unraveled the secrets of styling that go beyond mere fashion trends,…
  continue reading
 
Send us a Text Message. Not all eras of my professional and business life have been golden. I've had so many moments of disappointment or feeling like things were not quite right. But last year, everything changed. And I'm here to share the journey and what I realized about *what* was different this time. Granted, I had incredible mentors throughou…
  continue reading
 
Send us a Text Message. “The market is just saturated”... “Everyone is doing the same thing these days”... Have you ever found yourself saying something like this? Like it doesn’t matter how much value you provide, nothing seems to work to get you noticed. Today I’m walking through my secret weapon to make your thoughts, perspectives, and opinions …
  continue reading
 
Send us a Text Message. Have you ever looked at your social media accounts and felt like they were just gathering digital dust? It's time to shake out the rugs and let some fresh air into your online presence! In this episode, I dive headfirst into the art of sprucing up your social media strategy. Think of it as spring cleaning for your digital se…
  continue reading
 
Send us a Text Message. When you’re ready to have a bigger impact, that means that you’re ready to step into your version of leadership. The reason I’m so passionate about this is because it has been the result of my journey which, looking back, was always preparing me for this moment. From the colorful chaos of my Venezuelan roots to the electrify…
  continue reading
 
Send us a Text Message. Have you ever felt like fear was holding you back from reaching your full potential? Well, you're not alone. In this episode, I dive deep into the murky waters of fear and come out the other side with insights that could change your life. I'm here to share my personal journey with fear, peeling back the layers of how it can …
  continue reading
 
Send us a Text Message. "You should always speak to the pain point" -- that's marketing advice that works, it’s true. People pay to solve problems. However, if you want to build a brand that also has longevity, you need to speak to the desire, too. How do you do this? That’s what I’m discussing in today’s episode! My goal is to help your message ev…
  continue reading
 
Send us a Text Message. I feel like we all battle imposter syndrome at one point or another, which is feeling like a fraud, despite all our achievements. But there's also the other side of this feeling, which comes from not walking the talk. Your talk. This is related to being out of integrity. Since we've all been there, and identifying the reason…
  continue reading
 
Send us a Text Message. Part of the personal branding process is to reflect on what truly sets us apart in the bustling world of personal branding. Look, it's a noisy marketplace out there, and standing out might seem like an insurmountable task. But what if I told you that the key to unlocking your brand's potential lies within the very essence of…
  continue reading
 
Send us a Text Message. Have you ever felt like you're shouting into the void online, with no one to hear you? It's a common frustration, and in this episode, I'm diving deep into the heart of the matter. I'm talking about that sneaky feeling of having a digital presence that somehow remains unnoticed, no matter how much effort you put in. The good…
  continue reading
 
Send us a Text Message. Sharing your story is KEY if you want to build a brand that creates a true connection. Imagine the power of connecting with your audience on a deeper level, simply by sharing your journey. That's exactly what I'm diving into in this month's Espresso Episode—a fresh, compact series designed to give you a potent dose of insigh…
  continue reading
 
Send us a Text Message. Have you ever wondered how a strong personal brand can unlock doors to endless opportunities? In this episode, I dive deep into the transformative power of personal branding and how it's been the cornerstone of my journey from an immigrant to a successful brand creator. That's why I decided to reveal the pivotal moments and …
  continue reading
 
Send us a Text Message. Have you ever wondered why your content isn't translating into the sales you were hoping for? It's a common frustration among entrepreneurs: you pour your heart and soul into creating content, only to find that it doesn't seem to move the needle on your sales figures. I'm here to dive into that very issue and shed some light…
  continue reading
 
Send us a Text Message. Have you ever felt the thrill of a challenge, the rush of stepping into the unknown as an entrepreneur? I know I have, and it's a feeling that's both exhilarating and, let's be honest, sometimes downright terrifying. But here's the thing: every successful entrepreneur has faced that fear head-on, and in this latest episode o…
  continue reading
 
Send us a Text Message. Have you ever wondered how the pros craft a content strategy that not only captivates their audience but also catapults their brand to industry expert status? I know, that was me for years! That's why today I'm pulling back the curtain on my Q1 Content Strategy, goals, and planning. I'm thrilled to share the ins and outs of …
  continue reading
 
Send us a Text Message. Is the new year catching you with the goal of effectively positioning yourself and building a strong personal brand in today's ever-evolving world? Well, you're in luck because, in this episode, I dive deep into the topic of personal branding and positioning for 2024. Now, let's get right into it. Here are a few key points w…
  continue reading
 
Send us a Text Message. Have you ever felt overwhelmed or emotionally drained during the holiday season? As entrepreneurs, we often find ourselves juggling multiple responsibilities and facing unique challenges. The pressure to meet year-end goals, the demands of family and friends, and the constant hustle can take a toll on our mental well-being. …
  continue reading
 
Send us a Text Message. Have you ever wondered what it takes to scale a business beyond seven figures? Or maybe you're curious about the secrets behind successful product launches? Well, you're in luck because, in this episode, I had the pleasure of hosting Chris Michael Harris (CMH), a Partner at Kim + Co. and Founder of Startup U. Chris is an exp…
  continue reading
 
Send us a Text Message. Some entrepreneurs and business owners seem to effortlessly attract clients, opportunities, and recognition in their industry. That happens not just because of luck or chance - for many of them, it's all because they’ve taken the time to build a platform. In this episode, I dive deep into the importance of building a platfor…
  continue reading
 
Send us a Text Message. Have you ever wondered how some brands seem to effortlessly stand out from the crowd? How they manage to capture attention and build a loyal following? Well, in this episode, we're diving deep into the world of brand positioning and exploring the three key pillars that can help you elevate your brand to new heights. Here are…
  continue reading
 
Send us a Text Message. Have you ever found yourself struggling with content creation? You know, that feeling of constantly trying to come up with fresh ideas and create unique content for different platforms? It can be quite a challenge, right? Well, in this episode, we dive deep into the world of content creation and explore some effective strate…
  continue reading
 
Send us a Text Message. Becoming a go-to expert is about more than just gaining followers or boosting your ego. It's about making a real impact and reaching more people with your message. When you position yourself as an expert in your field, you gain credibility and trust, which opens doors to new opportunities and collaborations. Plus, it's incre…
  continue reading
 
Send us a Text Message. Hey friend! Today, I want to share a little bit about my recent move from Charlotte, North Carolina to Miami, Florida, and how I've been navigating the challenges of maintaining consistency during this chaotic transition. Moving can be a whirlwind of emotions and logistics, and it's easy to let our routines and priorities sl…
  continue reading
 
Send us a Text Message. Can you relate to the fear of being perceived as "salesy"? It's a common concern that often holds us back from effectively promoting our products or services. But fear not, because I'm here to share my personal journey of overcoming this fear and offer you two secrets to help you do the same. First and foremost, I want to em…
  continue reading
 
Your Entrepreneurial Journey changes TODAY! We're diving into a topic that's fundamental to your entrepreneurial success – setting up your finances like a pro. In the final episode of our series on finances as entrepreneurs, join Gaby and I for a candid conversation about the challenges many of us face when starting our own businesses, from funding…
  continue reading
 
In this Season finale episode, we are celebrating 100k Downloads for the podcast!! Host Paola Soares shares her journey in this season as she pauses the podcast for 3 months for maternity leave. She also shares moments when she felt like she failed in this season and how she reframed it and why I made the counter cultural decision to completely pau…
  continue reading
 
Send us a Text Message. I’m still celebrating launching the podcast ranking #37 in the Marketing charts on Apple Podcasts! Today, I want to dive into the strategic approach I took… Trust me, it's not as daunting as it sounds! First things first, I had a solid launch plan in place. I knew that listener engagement and reviews were key factors in clim…
  continue reading
 
As first gen women, we inherit a legacy of resilience, creativity, and determination. We know that entrepreneurship isn't just a journey; it's a deeply personal and cultural expression of who we are. The entrepreneurial spirit within us can get misled in this era of social media and comparing ourselves to others. I want to help you navigate the win…
  continue reading
 
Send us a Text Message. Having a successful podcast launch can be exciting and motivating. While the launch is only 5% of all the effort that comes after the show is released, having your show rank during that first week, provides a nice boost both in confidence AND morale. I have so much to say about launching a podcast, which is why we’re diving …
  continue reading
 
¡Hola, amiguita! Today, we're delving into a topic that shapes not only our wallets but our lives! I'm talking about money scripts and their profound impact on our financial growth. We welcome back personal finance expert, Gaby Rincón. Her experiences has led her to recognize that money is more than just numbers; it's deeply intertwined with our be…
  continue reading
 
In this episode, Celebrating Hispanic Heritage Month Host Paola Soares speaks with the author of the newly released book “An American Immigrant” That recently hit the Amazon’s Best Sellers List, Johanna Rojas Vann Johanna is a professional writer whose work can be found online and within numerous publications. She is a second-generation Colombian A…
  continue reading
 
Send us a Text Message. It’s time to get your MOJO back! Today we're diving deep into the topic of regaining confidence and showing up as the most confident version of ourselves. We all know that confidence plays a huge role in how we show up as leaders, and sometimes we just need a little boost to get back on track. That’s why I’m thrilled to brin…
  continue reading
 
It’s a fine line we walk as bilingual social workers. There is bureaucracy, there is overload… There is no budget to hire more help. Our boundaries tend to get overlooked as more and more tasks, cases, and translation requests get added to our already full caseload. I don’t want you to face burnout before you get started, so here is some insight, a…
  continue reading
 
Send us a Text Message. "Ever experienced content creation burnout? 🙋🏻‍♀️ I've been there, and it's tough. But fear not, I've got insights and tips to help you navigate. During the time I ran my previous podcast, I learned valuable lessons. Clarity in messaging is key—know what to convey and how to say it to connect with your audience and align wit…
  continue reading
 
There has been a cultural shift in how we talk about money, but it can get tricky navigating these changes as first gen kids - and how we are altering these maps for our own children. Generational trauma can take many shapes and there are some unique ones we experience as children of immigrants. We’re super lucky to have financial educator Gaby Rin…
  continue reading
 
In this episode, Host Paola Soares speaks with her podcast bestie Eugenia Woo, the Host of the newly launched and buzzed about, Creator To Leader Podcast. Eugenia is a seasoned Digital Marketing Strategist who helps established entrepreneurs become thought leaders so they can scale their impact and revenue. She specializes in developing comprehensi…
  continue reading
 
Send us a Text Message. Have you ever had a moment of doubt and insecurity about your message? Have you felt like you have to justify your prices to a prospect only seeking the lowest rate? I certainly have, but here's what I’ve learned: having unwavering conviction in our message is crucial. It's about believing in what we have to say and standing…
  continue reading
 
Send us a Text Message. In our debut episode, we're diving into the world of digital leadership. Ever felt like you're juggling a million things in your online business, wishing you had more time? You're not alone! We'll explore what it takes to stand out and grow online, drawing inspiration from both historical and modern leaders. I'll introduce S…
  continue reading
 
Send us a Text Message. Do you wish there was a simple way to design a marketing strategy that scales with you? Through my work with various entrepreneurs, I’ve discovered a common thread: the desire to reach more people with their message, ultimately driven by the goals of making a greater impact and generating more revenue. One of the key takeawa…
  continue reading
 
One of the most misunderstood aspects of growing a business is the lack of specificity. After this episode, that won’t be you! A lot of new and growing business owners interpret this kind of fine tuning as limiting your audience, but that’s exactly the opposite. I’m going to share the truth with you, amiguita, about what it takes to create your ICA…
  continue reading
 
Send us a Text Message. Struggling to connect with your ideal customers online? Confused about effective marketing? Seeking a way to showcase your expertise and generate demand for your business? You're in the right place! I'm Eugenia Woo, but call me E! I've been in your shoes, creating content without a clear message, overwhelmed by social media …
  continue reading
 
So you want to start a podcast, amiguita? … I was constantly discouraged from taking on podcasting, but what can I say? I’m glad I decided to do it anyway because I love to share my experiences and knowledge and podcasting ended up being the PERFECT outlet. There’s a method to the podcasting world though, and Eugenia Woo knows the right questions t…
  continue reading
 
In this episode, Host Paola Soares speaks with Chelsi Jo is the host of the top podcast Systemize Your Life with over 2 million downloads, a top ten ranking podcast in her category with over 350 episodes.. Chelsi Jo helps moms and business owners go from overwhelmed to organized with systems through her time and task management systems… Whether you…
  continue reading
 
Whether you’ve been an entrepreneur a little or a long time, you’ve probably realized there are constant ups and downs. We can’t plan for every outcome and while that can be discouraging, it’s how we show up afterwards that keeps our momentum going forward. Sometimes our brilliant ideas aren’t actually all that great, and sometimes the mediocre one…
  continue reading
 
We can take care of business, amiguita - even from across the world. This week we’re talking to Chrissie Garcia who found her calling in college when she took a fitness class. She realized she wanted to help people live better. Meanwhile, she was working multiple jobs, taking what life handed her. But that had to evolve at the onset of the pandemic…
  continue reading
 
In this episode, Host Paola Soares continues diving into the topic of limiting beliefs. She discusses the 3 types of limiting beliefs, limiting beliefs about yourself, others and the world that could be keeping you stuck. We discuss how limiting beliefs could become self-fulfilling prophecies and why it’s important to know what these unhealthy beli…
  continue reading
 
No one likes to fail. So how do we spot those red flags before it gets too far and affects our businesses growth? Of course our community can be our first line of defense in helping us see the weaknesses that we can’t just because we’re too close. But what else can we do? In this week's episode of Latinas Empowering Latinas, I’ll go over some helpf…
  continue reading
 
In this episode, Host Paola Soares speaks with bestselling author and highest grossing charity auctioneer Lydia Fenet. Lydia Fenet is the founder and CEO of the Lydia Fenet Agency, a boutique agency representing best in class charity auctioneers. Over her two-decade long career, Lydia served as the Global Managing Director of Strategic Partnerships…
  continue reading
 
Loading …

クイックリファレンスガイド