Welcome to the Business Advisor Podcast, the go-to show for entrepreneurs and professionals tired of the grind of client work and eager to step into the role of a business advisor. This podcast is designed for those looking to increase their income and impact by transforming businesses and lives. Each week, we bring you practical, workshop-style episodes, insightful conversations, and a good dose of humor to equip you with the confidence, clarity, and cash flow strategies you need. So, hit t ...
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The Australian climbing podcast. Chatting to the old school legends, modern day heroes and everyone else who make up our awesome community. Tune in for stories, opinions, training and nutrition info. Spreading the love.
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Amanda and AAl are a married couple living in the suburbs of Seattle. In each episode, they struggle to escape their comfort zones and try something new. Join them as they sample life's plentiful bounty of experiences and whittle each of those experiences down to a cold, sterile numeric rating.
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Now is the time of the Pioneering Practice! Best selling author and marketing expert Amanda C. Watts shares her book 'The Pioneering Practice' as an audiobook. Described as 'The number 1 authority in marketing for accounting firms in the world' Amanda's insights will transform the way you market your accounting practice. LEARN HOW TO MOVE WITH THE TIMES AND NOT GET LEFT BEHIND. There is becoming a strong divide in the accounting industry. There are accounting practices that are pioneering th ...
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A comprehensive review of Terry Pratchett's Discworld series.
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The marketing podcast for business owners. Practical tips, hot trends and simple strategies delivered in brief conversations with business owners and marketing professionals from around the world.
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The School Bell is a podcast about issues of importance to Queensland independent schools. Independent Schools Queensland is the peak body promoting, supporting and developing independent schools in Queensland, Australia.
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The power of conversation is lost. There’s nothing better than sitting down for a natter with your mate and putting the world to rights. Well in this podcast, that’s exactly what Amanda Thebe will be doing. She really gets to know her guests, warts and all! She is a force of nature for women in midlife who want real-life honest conversations about the challenges, the thrills and the opportunities that await us in midlife and beyond. In each episode Amanda leaves no stone unturned, getting de ...
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Explore how the social construct of race and racial oppression operates at multiple levels with a rotating focus on different social systems. Connect with Austin-area justice movement organizers and everyday people with relevant lived experience to lay out historical context, current affairs, and creative possibilities for a liberated future.
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I’m an extrovert. I love people. I love being around people and talking to people. But there are a whole bunch of people, introverts, who really don’t enjoy interacting they way I do. Here’s the trick, you’ve got to be able to reach both of those audiences. And if you’re an introvert you have to learn how to participate in the world. This week’s gu…
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In this episode, we explore the concept of a freedom-based business practice for financial advisors. Discover how to achieve greater control over your time, choose ideal clients, scale your impact, and align your work with your personal values. Learn the importance of setting boundaries to protect your well-being and create a sustainable business. …
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Wouldn’t it be nice if we all just got along. That might seem like a good idea but it really isn’t. You can’t eliminate conflict completely. and you shouldn’t. Well-managed conflict actually cultivates discussions and create opportunities to uncover new and innovative solutions. Accept conflict as a natural part of your relationship with employees …
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I had a wonderful conversation with Josh Elledge about strategies for generating inbound leads and moving away from outdated, spammy marketing tactics. Here are the key points from their conversation: Shift from Outbound to Inbound Marketing: Traditional outbound methods like sending unsolicited emails are no longer effective. Consumers, including …
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I am an email marketing fan so I was excited to invite Kendra Corman to join me for a conversation on how to make email marketing effective. She started by explaining why email is so important. Sure it is great to build a community on social media, but what will you do if Facebook goes down or cuts off your profile. You are stuck. But if you have …
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50. Defining Your Advisor DNA: Stand Out in a Crowded Market
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In this episode, we delve into defining your advisor DNA, exploring the three key components that shape your individual identity and professional value: Essence, Education, and Experience. Discover how understanding and leveraging your Uniqueness can transform your advisory practice, attract ideal clients, and find fulfillment in your work. Key Tak…
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Every parent knows, It takes a village to raise a child. Each of the adults in the child’s life, relatives, teachers, coaches, brings a different perspective. The same is true for your business. No matter how smart you are or how much you know about your business, there are gaps in your skill-set. Your business village should be filled with smart, …
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Mickey Kennedy, founder of eReleases joined me for another conversation about building your authority and online visibility. This time we talked about the importance of using surveys and studies to stand out as a subject matter authority. Why does this strategy work? First of all the media loves data. Fresh data from industry-specific surveys can a…
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What is the fastest least expensive way to get clients? Guest, Gall Doby suggests there is one strategy that people often ignore, and it’s right in front of them. Looking for new sales? Start with your current clients. Almost every single client ( assuming you are doing a good job) will be willing to do business with you in a different way. Maybe i…
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In this episode, we challenge the conventional perception of procrastination as a negative trait. Discover how strategic procrastination can be a valuable tool for business advisors, providing insights into personal growth, client relationships, and professional development. Learn how to harness the power of procrastination to enhance your advisory…
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Let’s go on a buying journey. Think about the last item that you bought, where you spent more than $100. Maybe it was something for your business or home. Write down the item you bought and work backwards through your buying journey. Describe why you chose that particular product. Did you see an ad? Did someone recommended it? Was there information…
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#1047 What is the Right Price | Janene Liston
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Janine Liston, a business strategist and pricing expert, joined me for a conversation about the complexities and strategies behind setting the right price for products and services. Here are a few key takeaways: One common myth is that the lowest price always wins. Many business owners believe this, but it’s not true for most products and services.…
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Did you miss this conversation with Connie Jones about limiting beliefs? Then you want to check it out now. We create these upper limits for ourselves fueled by messages we have received starting early on in childhood about who we are and who we are not. And who we are supposed to be. We create patterns of playing roles that are consistent with tho…
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In this episode, we challenge the notion of a one-size-fits-all approach to business advisory. Discover how to move beyond generic advice and become a truly valuable partner to your clients. Amanda also shares the 3 Core Pillars that make one an amazing business advisor, and are needed for building a successful advisory practice. Key Takeaways: Foc…
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Words have the power to move, motivate, inspire, frighten, and cheer. What you say and how you say it can have a profound impact on another person. And some words, called power words, have more impact than others. These words have a strong meaning which is likely to trigger a psychological or emotional response. They are persuasive, pushing people …
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1044 Social Media for Business Owners, Not Celebrities | Lindsey Anderson
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I love chatting with Lindsey Anderson, and it has been awhile since this seasoned online business consultant, bestselling author, and podcast host, dropped by for a chat. It this conversation we talked about her experience as a play in a reality TV game ( The Trust) and what she learned about using social media effectively as a business owner rathe…
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#1043 Maybe You Should Buy a Business | Deb Curtis
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As business owners try to grow their business they assume they have to do it organically. The problem with the organic approach is you have to be patient. It takes time for the business to mature and grow. But that is not the only way to grow. Your path to success might include merging with another company or through the acquisition of another busi…
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In this episode, we explore the definition and role of effective 'pitching' in shaping your business advisory career. Discover how your self-presentation can significantly impact the opportunities that come your way. Learn how to craft a compelling pitch that aligns with your goals and avoid the pitfalls of misalignment. Key Takeaways: Your Pitch D…
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1042 What Do Other People Say About You | that is Your Real Brand | Lorraine Ball
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What do you want people to say about you when you're not in the room. What do you want them to tell people. who are looking for someone who does what you do? All of those comments add up to your personal brand. Now a lot of business owners are under the misconception that somehow they control their brand. But they don't. Your brand is something tha…
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#1041 How Women Can Survive and Thrive in the Tech Industry | Sharon Gillenwater
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If you’re a woman business owner or thinking about becoming one, there are unique challenges you’ll face compared to your male counterparts. However, success is achievable, as demonstrated by Sharon Gillenwater, a tech startup founder who sold her company, Boardroom Insiders, for $25 million. Here are a few key points from our conversation. Funding…
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One of the advantages of having more than 1,000 episodes in my archive, is the wealth of great information buried there. This week I dug way back, to find a conversation I had with Allison Carter back in 2013, when she was my regular co-host. We always had a good time, but I really loved this conversation about finding your brand voice. Just as you…
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46. Why You Should Start With A 1:1 Advisory Offering
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Many aspiring business advisors jump straight into group programs or courses, overlooking the immense value of starting with one-on-one advisory services. In this episode, we debunk the myths surrounding one-on-one work and explore the numerous benefits it offers for building a successful advisory practice. Discover how honing your craft through in…
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The Creative Process I am often asked, why I chose to name my company “Roundpeg.” The obvious answer was because I spent all those years in corporate, feeling like a square peg in a round hole, and this is where I fit! But there is more to the story. I wanted to build a business around the ideas of creativity, collaboration, and positive energy, an…
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#1038 Build Your Online Brand | Jason Barnard
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I had a great conversation with Jason Barnard ( @jasonmbarnard ) about online branding. Importance of Brand SERPs: One of the standout points Jason emphasizes is the critical role of Brand Search Engine Results Pages (SERPs). He explains how they reflect a brand's online reputation and visibility, and why businesses should prioritize optimizing the…
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In this conversation from my archive, chatted with Matt Nettleton about the importance of practice and the danger of over practicing. Have you ever done something for the first time, without prior knowledge and been able to achieve success? If so, you’re truly unique. Most humans find themselves meeting new challenges with a series of frustrations …
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45. Why Niching Down Can Feel Scary For Business Advisors
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Are you hesitant to niche down in your business advisory practice? Many advisors struggle with the fear of limiting their client base or losing their identity. In this episode, we explore the common challenges and misconceptions surrounding niching down, and provide strategies to overcome them. Discover how focusing on a specific niche can actually…
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When it comes to marketing, it's easy to focus on activity. Just create a list of tasks and check them off as you complete them: Write five blog posts ✔ Send an e-newsletter ✔ Post status updates on Facebook and LinkedIn ✔ Schedule ads ✔ Create a landing page ✔ Send postcards ✔ Make phone calls ✔ As you check things off your list, you feel good abo…
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If you’re looking to harness the power of testimonials for your business, this conversation with Danielle Klemm, a positioning and funnel strategist, is packed with insights. She packed so much information into the short conversation: Here are just a few highlights. There is a structure to a great testimonial Testimonials should follow a story stru…
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Seven years ago, I chatted with Luke Magsamen, who was a member of the Roundpeg team at the time, about marketing automation. While tools have changed, the strategies we discussed are as relevant today to help you keep a business running smoothly, even while you sleep. Here are some key points from our discussion: Automated Messaging: Automated ema…
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This episode of the Business Advisors Podcast dives deep into the importance of empathy for building successful business advisor-client relationships. Host Amanda C. Watts explains how empathy is more than just sympathy, but a skill that allows you to truly understand your client's perspective and emotions. By mastering empathy, you can create a sa…
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Over the years, I have had the opportunity to work with start-ups, as they look for name for their new business or product. The process is rarely easy, but always interesting. The process should start with a look at the ultimate customer and the unique elements of the solution being presented. Even in traditional industries, looking for a unique tw…
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This episode revolves around the intersections of poetry, creative expression, identity, and racial justice. 2024 Texas State Poet Laureate and Founder and Executive Director of Torch Literary Arts Amanda Johnston highlights the importance of supporting Black women writers and amplifying their voices. The discussion also covers the significance of …
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#1032 Build Trust with Virtual Events | Michael Tucker
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One of the things that happened during Covid was that virtual events exploded. And today, even as we return to in person activities, there is still a place for virtual events in your marketing. That was the topic I dove into with Michael Tucker. Here are some key points from the interview with Michael Tucker about virtual events: Building Trust and…
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#1031 Be a Much Better Public Speaker | Brenden Kumarasamy
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In this conversation from our archive, I had a chance to talk with Brenden Kumarasamy from MasterTalk. Brenden shares practical tips to enhance communication and public speaking abilities. Here are four simple exercises you can add to your daily routine. Random Word Exercise: Pick a random word and create a 60-second presentation around it. This he…
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In this episode Amanda C. Watts tackles a crucial topic for CPA, accounting and bookkeeping professionals: raising prices. She explores the dangers of "quicksand pricing," and delves into six effective strategies you can use to justify and implement price increases for your current client base, with confidence and integrity. Key Takeaways Escape th…
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Social media is a lot like going to a singles bar. You’re going to meet a lot of nice people and have some interesting conversations. But at the end of the day your goal is to bring your date home. In the world of digital marketing home is your website and your email list. This is where you can have that great one on one conversation without all th…
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I enjoyed the time I spent with Deborah Bowers, a seasoned marketing expert, to discuss the essentials of digital advertising for small businesses. Here are a few key points from our conversation: Importance of Digital Advertising: Deborah emphasizes the necessity of incorporating paid advertising alongside organic marketing to reach a wider audien…
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#1028 Avoid the Social Media Overwhelm | Andrea Jones
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Do you feel overwhelmed by social media if you do you're not alone but I've got some good news for you because there are things you can do to manage the chaos and make the time you're spending on social media productive. Our guest, Andrea Jones explains one of the challenges with social media is that it's a mixture of our business and our personal …
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42. Maintaining Healthy Boundaries With Advisory Clients
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Feeling like your clients are running your life? You're not alone. Many advisors struggle to set clear boundaries, leading to burnout and resentment. In this episode of the Business Advisors Podcast, Amanda dives deep into 7 key strategies to help you reclaim your time and build thriving client relationships. Discover how to choose ideal clients, e…
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The internet is fueled by cats. Cute cats, funny cats, grumpy cats, cat photos and cat videos. It's cats, cats, cats, all day long. I'm actually okay with that because I like cats. We even had two cats, Clyde and Truman who lived Roundpeg and if you followed us on social media you would see them regularly featured. Clyde even had her own Facebook p…
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#1026 Take a Closer Look at Your Website | Monica Pitts
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Monica Pitts, founder of MayeCreate Design and host of the "Marketing with Purpose" podcast brought her energy and humor to this conversation about your website. Like me, she considers it a critical part of your overall marketing. Authenticity and Realness: She emphasizes the importance of using real images instead of stock photos and writing websi…
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I know you think we’ve talked SEO to death, but the field keeps changing and there are different approaches. My guest Meg Casebolt explains many people think think SEO is incredibly complex and you need to have an expensive team come in to fix your website for it. They also assume you must produce boatloads of content to be successful. She doesn’t …
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41. What Does A 2K/month Business Advisory Offer Look Like
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In this week’s episode, we delve deep into what a £2,000-a-month business advisory service entails, particularly when transitioning from compliance to a hybrid or solely advisory focus. Amanda unpacks the 500:200:10 model, exploring how to effectively manage and serve clients to generate £500,000 in revenue by advising just 21 clients for 10 hours …
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#1024 Prince Charming - And the Search for the Perfect Marketing Solution
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I'm sure you're familiar with the story of Prince Charming. He went trudging through his kingdom carrying a shoe looking for the prefect girl. He tried it on multiple people until he finally found his one true love. Well, that's a fairy tale but it has real applications for your marketing. In a way you have to be like prince charming. You have to g…
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Your audience is out there. The people that are just dying to work with you. The problem is they don't know you exist. Being a guest on a podcast can help those ideal clients get to know you. My guest, Jamie Atkinson, shared some great tips on how you can be invited to be a guest on more podcasts. Podcasting for Visibility: Podcasting provides an e…
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If you missed my conversation with Jeff Felton about using email to build trust with prospects, take a few minutes to listen now. Most people think about email marketing as a sales tool. But my guest, Jeff Felten thinks it is so much more. Email can play a valuable role as a way to build trust and relationships with your audience. Trust is the Curr…
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Key Takeaways from the Podcast Utilize Meetup.com: It's an excellent resource for finding industry-specific groups or general meetups in your area that align with your business goals, whether it’s expanding your client base or growing your peer network. Host Your Own Meetups: Leverage spaces like co-working locations to host events. These can signi…
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A few weeks ago, I dropped a quick marketing tip about creating less content. That advice might seem counter intuitive when you are engaged in the battles of the content wars. But the trick is finding ways to expand your content. I shared some suggestions on how repurpose your content instead of reinventing the wheel. Now, I have one more suggestio…
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