最高の Galera ポッドキャスト (2024)

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Ep 590: What Is Going On In E-commerce In 2024? with Raul Galera, Referral Candy 33:33

6d ago33:33

33:33

Send us a text We're uncovering vital trends impacting your business decisions—from the rise in marketing budgets to the power of agencies in shaping strategies. We'll explore consumer behavior shifts, particularly within millennial families, and delve into how seasonal trends like back-to-school shopping can influence your bottom line. In this epi…

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EP 589: TikTok Shop 2024 - The Only podcast Episode You’ll Need To Listen To with Jordan West 58:52

11d ago58:52

58:52

Send us a text We'll explore how integrating TikTok Shop with DTC strategies and Amazon can create a "halo effect" to boost sales across platforms. We'll also cover leveraging influencer and affiliate marketing, with tips on attracting top creators and why ads should wait until you've built a solid affiliate base. In this episode, Jordan West is a …

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The Le Mans Racing Disaster of 1955 | Episode 78 45:17

12d ago45:17

45:17

Today we’ll be attending the most prestigious vehicle race in the world. You think that sound exciting, well just wait for the off-roading portion. On this episode: we’ll take a look at the only car ever compared to a barbecue; we’re taking in the only sporting event in history that was later compared by the press to the holocaust; and you’ll hear …

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EP 588: E- Commerce Turnaround - How To Save A Clothing Company With Bryant Jaquez, Bums & Roses 33:32

13d ago33:32

33:32

Send us a text Explore the essential role of strong leadership in scaling businesses, drawing from principles like the "21 Irrefutable Laws of Leadership." Bryant will share his incredible journey, from revamping a struggling women's apparel brand to leading the marketing powerhouse at Bethel Music and navigating the dynamic environment of The Adve…

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Ep 587: Co-Founder Of Chubbies - How To Scale Operations in 2024 with Kyle Hency, GoodDay Software 33:05

18d ago33:05

33:05

Send us a text The challenges of managing expansive inventories and supply chains, and how Good Day simplifies these complexities for larger brands moving away from spreadsheet-based operations. In this episode, Jordan West with guest Kyle Hensey, co-founder and former CEO of Chubbies, now a pioneer in e-commerce solutions with Good Day Software. K…

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Wood Chippers, Kids Parties and Onions | Mailbag 8 20:48

19d ago20:48

20:48

Together we’ve seen an awful lot of $@!# across time and space and it’s only natural that you would have questions – so here is your chance hear them answered. Maybe learn something a little gross, maybe a little interesting. This is my chance to publicly answer some of the friendly, odd and occasionally gross questions that feed in through our var…

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The Bangladesh Hail Storm of 1986 | Episode 77 43:08

26d ago43:08

43:08

When you think of clouds and dangerous behaviours, you immediately think of getting zapped by lightning, or maybe tossed into another county by a tornado – but you never think you’re going to get repeatedly punched in the brain harder than Mike Tyson On this episode: you’ll learn why telling people the body is 80% water is misquoting a war crime; y…

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Ep 586: Everything You Need To Know About Blogs For Ecommerce 2024 with Steven Schneider, TrioSEO 28:39

27d ago28:39

28:39

Send us a text TikTok is playing a bigger role in e-commerce, but its closed-loop attribution can be tricky, making it tough to track conversions directly—yet, it still drives sales on platforms like Amazon thanks to a powerful halo effect. In this episode, Jordan West with guest Steven from TrioSEO. We'll explore the complexities of customer journ…

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Ep 585: Net 180 - Cashflow Hacks From APE Investor with Grayson Cross, WKND Digital 33:33

1M ago33:33

33:33

Send us a text Explore cash flow strategies, like leveraging pre-sales for inventory, using ad platform invoicing, and credit extensions to scale e-commerce businesses. Personal insights highlight supplier negotiation, inventory management, and low-risk financing for growth. In this episode, Jordan West with guest Grayson Cross gets into the nuts a…

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Ep 584: Q4 24 - Google Ads - Everything You Need To Know with Shri Kanase, Yoru Marketing 28:17

1M ago28:17

28:17

Send us a text Understanding that the learning in Google Ads happens at the account level rather than the ad set level, which differs from Facebook ads. Responding to changes in Google's advertising platform due to increased competition and a shift towards a focus on quality score and user interaction, rewarding unique and engaging content. In this…

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Ep 583: AI CX And Sales Agents - 10x Your Teams Output with Franco Bonifaz, PHNTM AI 36:15

1M ago36:15

36:15

Send us a text We uncover the pivotal role of AI in changing the landscape for startups, with Franco sharing his insights on leveraging technology to scale businesses. Together, we explore the challenges and opportunities in e-commerce, uncovering strategies to tackle abandoned checkouts and personalized customer engagement. In this episode, Jordan…

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Ep 582: E-commerce Data for 2024 - The Ultimate Episode with David Dokes, Polar Analytics 38:42

2M ago38:42

38:42

Send us a text Uncover the true power of cutting-edge data solutions and AI-driven insights as David delves into Polar Analytics' revolutionary plug-and-play data stack. Gain invaluable knowledge about creating a reliable source of truth for data activation, enabling you to make impactful decisions and drive revenue with ease. In this episode, Jord…

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The Meldrim Picnic Disaster of 1959 | Episode 76 35:48

2M ago35:48

35:48

It’s picnic season, and if you thought ants were the most annoying uninvited guest you could face, have we got a story for you. On this episode: we learn why Georgia and Australia are basically the same thing; we’ll learn why American freight and commuter trains make so many unscheduled stops; and we’ll describe a situation where stop, drop and rol…

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Ep 581: How To Double Your Email List In 2024 with Jordan West 10:16

2M ago10:16

10:16

Send us a text The concept of using a pop-up to offer discounts in exchange for learning about your brand's story and values is a fresh and effective approach to customer engagement. In this episode, Jordan West unveils a game-changing tool that is revolutionizing email and SMS capture for ecommerce brands. He shares his discovery of a pop-up tool …

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Ep 580: YouTube + Shopify - Everything You Need To Know with Jordan West 10:34

2M ago10:34

10:34

Send us a text The game-changing announcement that YouTube Shopping is now integrated with Shopify. Discover why this is a massive opportunity for ecommerce brands and how it can revolutionize your approach to social commerce. In this episode, Jordan West gets into the game-changing world of YouTube shopping and its integration with Shopify. He dis…

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Ep 579: AI For Email - 1 hour To One Minute with Jordan West 15:22

2M ago15:22

15:22

Send us a text Discover the power of seamless integration with Shopify and Klaviyo, enhancing efficiency and personalization in your email marketing strategy. It's all about leveraging tech to amplify your brand's reach. The importance of regular email communication and the potential benefits of using the recommended tool for efficient, cost-effect…

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Ep 578: How To Scale An Irish Whiskey Brand with Aidan Mehigan, Natterjack Irish Whiskey 43:57

2M ago43:57

43:57

Send us a text Exploring ways to adapt to health-conscious trends without compromising the whiskey-making process, acknowledging the rise of the sobriety movement, and promoting conscious drinking. In this episode, Jordan West sits down with guest Aidan Mehigan, the founder of Natterjack Irish Whiskey, they get into the captivating world of spirits…

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The Damascus Nuclear Missile Explosion of 1980 | Episode 75 47:52

2M ago47:52

47:52

Bad day at work episodes are some of my favourite. Sometimes you put out a brochure with a typo. Sometimes you ding the bosses car. Very rarely do you accidentally destroy a $30 million nuclear missile. On this episode: you’ll learn the history of human violence from Paleolithic shoving to nuclear annihilation; I’ll teach you how to sneak into a to…

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Ep 577: Is Meta Dead For Ecommerce In 2024? 10:29

2M ago10:29

10:29

Send us a text Uncover the power of data providers and event quality matching in driving results. I delve into practical, hands-on strategies to optimize your Meta advertising campaigns.Understand the value of working with an agency to test scalable ideas and drive incrementality. Gain insights on leveraging Google for adjacent category searches an…

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Ep 576: AI + E-commerce Marketing in 2024 - What Actually Works with Jordan West 13:30

2M ago13:30

13:30

Send us a text Discover the practical steps to leverage AI in your workflows, freeing up your valuable time and empowering you to focus on the human touch that truly matters in marketing. Learn how AI-enabled tools can rapidly analyze competitors' websites, extract emotional themes from customer reviews, and take your brand to new heights. In this …

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Ep 575: MMM vs Attribution Software - Which Works Better? with Jordan West 9:13

2M ago9:13

9:13

Send us a text The transformative impact of these advanced tools, you're invited to an eye-opening journey. Imagine harnessing the potential to make informed decisions that drive efficiency and unlock your brand's scalability potential. In this episode, Jordan West shares the intricate world of attribution and mixed media modeling. He addresses his…

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Ep 574: Creative Testing Done Right with Jordan West 9:58

2M ago9:58

9:58

Send us a text The pivotal importance of capitalizing on successful content, rather than constantly seeking new creative avenues. It's time to shift gears and focus on amplifying what truly works for your brand. Imagine turning one extraordinary piece of creative into a multitude of powerful hooks, each serving as a catalyst for engagement and conv…

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Ep 573: Micro Influencers vs Macro Influencers - What Drives Ecommerce Revenue In 2024 with Danil Saliukov, Insense Pro 38:09

3M ago38:09

38:09

Send us a text The importance of human connections and personalized interactions in influencer marketing is underscored, highlighting the need for fair compensation for creators and the value of simplifying and streamlining influencer marketing processes. In this episode, Jordan West with Danil, CEO and co-founder of Insense Pro, to dive deep into …

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The Wahine Ferry Cyclone Disaster of 1968 | Episode 74 49:05

3M ago49:05

49:05

Some people think it’s weird when they hear travel by sea described as romantic. Between the vomiting and the contusions and the lacerations and the spinal injuries – I’m confident this episode will help you discover whatever the opposite of romance is. On this episode: you’ll learn why Captain James Cook left Hawaii with a knife in his head – and …

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Ep 572: Why Every Store Needs A CAPI Connector with Yiqi Wu, Aimerce 38:00

3M ago38:00

38:00

Send us a text Uncovered the issue of double reporting for add-to-cart events, the impact on data accuracy, and ultimately, the erosion of trust in the platform. A glimpse into the challenges of measuring return on ad spend (ROAS) when running before-and-after comparisons becomes challenging due to changes in data tracking. In this episode, Jordan …

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Ep 571: The Shopify Summer Update - What Matters To You with Jordan West 15:07

3M ago15:07

15:07

Send us a text The new combined listings app allows plus stores to create combined product listings from the admin, providing more flexibility and merchandising options. Delve into the new feature that empowers customers to choose shipping options for split orders, providing greater flexibility and an enhanced customer experience. In this episode, …

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The Galeras Volcano Disaster of 1993 | Episode 73 49:51

3M ago49:51

49:51

A mountain is just about the most stable and serene thing in nature. But every now and then, one says “not today”! On this episode: we’ll see how a volcano was more deadly to humanity than that asteroid was to the dinosaurs; we’ll meet the most oblivious reporters in history of news gathering; and we’ll see repeatedly what happens when human flesh …

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Ep 570: The Best TikTok Shop Alternative Strategy In 2024 with Jordan West 10:59

3M ago10:59

10:59

Send us a text A strategy that involves using affiliate traffic from Amazon affiliates to direct traffic to Amazon listings instead of using TikTok shop. This can lead to increased sales, improved product relevance for specific keywords, and enhanced brand visibility. In this episode, Jordan West gets into a little hack that's been making waves fro…

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Ep 569: Facebook Ads Attribution Settings - Which One Is Right For My Brand? with Jordan West 12:05

3M ago12:05

12:05

Send us a text Uncover the power of data-driven decisions in ad campaigns. Dive into the art of testing and learning different attribution windows on Threads for exponential growth. From 1-day click to 28-day click, understanding the right attribution settings is pivotal for maximizing ad effectiveness. In this episode, Jordan West walks through th…

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Ep 568: How To Build An Community For Your E-commerce Brand 2024 Edition with Jordan West 15:07

3M ago15:07

15:07

Send us a text Community unlocks a whole new realm of relationships beyond the purchase. It's where your brand becomes woven into the fabric of people's lives, resonating not just as a product, but as an irreplaceable part of who they are. In this episode, Jordan West gets into the world of community building in 2024 and beyond. He shares insights …

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Ep 567: My Biggest E-commerce Founder Mistake (Learn From My Failure) with Jordan West 13:04

3M ago13:04

13:04

Send us a text The importance of keeping operational expenses in check - a critical piece of advice for any e-commerce entrepreneur striving to build sustainable, long-term success. The lessons are hard-learned, but the potential for growth, resilience, and smart decision-making shines through every word. In this episode, Jordan West gets into some…

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Ep 566: The One App Every E-commerce Store Needs with Sam Barati, Tapcart 32:09

3M ago32:09

32:09

Send us a text Integrating a mobile app with community engagement can aid in providing early access and gated launches. Mobile apps provide repeat awareness and a more direct and engaging relationship between brands and consumers. In this episode, Jordan West and Sam Barati from Tapcart, a leading mobile app company. Get ready to dive into the worl…

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The Manchester Woolworths Inferno of 1979 | Episode 72 43:54

4M ago43:54

43:54

If you’re like me and you would rather burst into flames than go shopping, have we got the story for you… Special shout out to my UK listeners! On today’s fresh new episode: we’ll see how cold and aloof British parents can be; we’ll see how bad psychology makes some shoppers believe they are practically immortal and fire proof; and we’ll see which …

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Ep 565: Live From SubSummit - How To Make A Million Dollars On TikTok with John Roman, Battlbox 28:50

4M ago28:50

28:50

Send us a text The significance of establishing recognition and brand presence with retail partners and direct-to-consumer sales, and the use of technologies like dream cell technology for product personalization. Understanding the challenges of a hybrid business model is crucial, and finding partners who understand this is essential. In this episo…

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Ep 564: How To Sell High Ticket Items With DTC And A Sales Team with Lisa Tan, Reverie 30:15

4M ago30:15

30:15

Send us a text The significance of establishing recognition and brand presence with retail partners and direct-to-consumer sales, and the use of technologies like dream cell technology for product personalization. In this episode, Jordan West and Lisa Tan from Reverie, a sleep technology company specializing in adjustable bases and customizable mat…

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The Cavalese Cable Car Disaster of 1998 | Episode 71 47:49

4M ago47:49

47:49

Someone once said that skiing combines outdoor fun with knocking down trees with your face. Today, we learn that skiing can do a lot worse things to your face than knocking down a tree. On this episode: On today’s episode: we’ll see how hot dogging at work can destroy your soul; you’d forever remember the list of countries that make up the Alps tha…

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Ep 563: 2024 Organic Content Hacks From Ecommerce Brands with Natasha Chilcott, Marr Media Group 37:46

4M ago37:46

37:46

Send us a text Integrating successful organic content into paid campaigns and aligning ads with organic content that performs well on social media. Using organic content to bring people into the brand's sphere of influence and position the brand attractively before using ads. In this episode, Jordan West and Natasha Chilcott, a seasoned marketing p…

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Ep 562: Email Apocalypse - Here’s What You Can Do with Michael Diesu, Revenue Roll 23:31

4M ago23:31

23:31

Send us a text We uncovered some game-changing insights about the upcoming changes in email marketing regulations and learned about a cutting-edge approach to capturing anonymous website visitors' email addresses without compromising your domain's reputation. In this episode, Jordan West and Michael Diesu gets into the upcoming changes in email reg…

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Ep 561: 2024 Influencer Tech Stack For Ecommerce Brands with Jordan West 11:52

4M ago11:52

11:52

Send us a text The game-changing influencer tech stack that's reshaping the way brands like yours approach influencer marketing. This is not your typical influencer marketing spiel; it's a cutting-edge strategy that's ushering in a new era of social commerce and customer engagement. In this episode, Jordan West gets into the evolving landscape of i…

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Ep 560: Facebook Ad Problems Part 4 - The Ideal Campaign Structure with Jordan West 12:46

5M ago12:46

12:46

Send us a text The crucial topic of ad account structure for your e-commerce brand. Key insights on letting AI do its job, the importance of dynamic creative testing, and why broad targeting is the way to go. Remember, single campaign focus is vital, and using the 3-2-2 method for ad combinations is a game-changer. In this episode, Jordan West gets…

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Ep 559: Facebook Ad Problems Part 3 - Uncovering Creative Gems In Your Account with Jordan West 16:13

5M ago16:13

16:13

Send us a text Encouragement to stay up-to-date on industry trends and embrace a high performance culture based on metrics and performance. The significance of trusting the algorithm and allowing it to allocate ad spend, and encourages the use of psychology-based creative and continuous improvement strategies. In this episode, Jordan West gets into…

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Ep 558: Facebook Ad Problems - Part 2 Psychology Based Creative with Jordan West 16:02

5M ago16:02

16:02

Send us a text From understanding emotional motivators to designing ads that resonate with viewers, this episode offers a step-by-step guide to elevating your ad campaigns and how implementing psychology-based creative can generate outstanding results for your ecommerce brand. In this episode, Jordan West gets into part 2 of the Facebook ad problem…

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The Enschede Fireworks Disaster of 2000 | Episode 70 47:25

5M ago47:25

47:25

In this episode, homes and buildings will sadly be blown away and destroyed, and you’ll say “fireworks?” and I’ll say “it sure does”. On this episode: we look at the Netherlands pyrotechnic super boner; we explore the fact that a time bomb could be ticking away in your area without you knowing; and we’ll uncover one governments’ habit of sweeping d…

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Ep 557: Facebook Ad Problems - Part 1 Data Loss Issues With Jordan West 16:14

5M ago16:14

16:14

Send us a text Explains the importance of using CAPI connectors, and provides recommendations for improving data accuracy and tracking for better campaign optimization. Also offers practical solutions and resources for the audience to address these challenges effectively. In this episode, Jordan West gets into the prevalent Facebook ad problems of …

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Ep 556: Email Deliverability: What To Do When Your Emails Hit Spam with Nikita Vakhrushev, ASPEKT 26:31

5M ago26:31

26:31

Send us a text Learn how poor deliverability can drain your revenue and discover the strategies to set it right. From the impact of domain reputation to the need for warm-up periods, we covered it all. Plus, don't miss out on the essential insights for switching email service providers and dealing with spam rates. In this episode, Jordan West and N…

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Ep 555: This Customer Acquisition Hack That Still Works From 2014 with Mathias Ihlenfeld, Woom Bikes 35:33

5M ago35:33

35:33

Send us a text Highlighting the importance of the company's high resale value and the emotional storytelling of the brand. And, delving into holistic interests and personal growth, revealing a thought-provoking side that transcends conventional business perspectives. In this episode, Jordan West and Matthias Ehlenfeld, founder of Woom Bikes discuss…

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Ep 554: May 2024 Tiktok Shop - Everything You Need To Know with Jordan West 8:23

5M ago8:23

8:23

Send us a text From building social proof to working with influencers, and even navigating the coveted TikTok shop mall. Learn about the importance of cultivating an awesome shop presence, earning reviews, showcasing transaction volumes, and engaging with creators to drive traffic to your shop. In this episode, Jordan West gets into the latest tren…

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The Cleveland Balloonfest Disaster of 1986 | Episode 69 35:09

5M ago35:09

35:09

The Cleveland Balloonfest Disaster of 1986 | Episode 69 Balloons often represent happiness, but if you’ve ever had to explain to a crying child why their balloon flew away and won’t be coming back, you know that balloons are monsters. On this new and much requested episode: you’ll learn the origin of the phrase, “it seemed like a good idea at the t…

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Ep 553: 5 E-commerce CRO Hacks That You’ve Never Thought Of with Will Laurenson, Customers Who Click 29:48

5M ago29:48

29:48

Send us a text Emphasizes the importance of CRO in ecommerce and the impact it has beyond just improving the website, including reducing return rates, increasing lifetime value (LTV), and decreasing product costs. In this episode, Jordan West with Will Laurenson, they get into the realm of customer revenue optimization (CRO) and its impact on e-com…

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Ep 552: Facebook Ad Problems? Here’s The Fix with Jordan West 12:39

5M ago12:39

12:39

Send us a text Highlights the significance of having the right creative, with an emphasis on understanding where the creative fits within the marketing funnel and using psychology-based creative approaches. In this episode, Jordan West gets into the Facebook ad problems that many people are encountering. He shares his insights into the issues affec…

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ポッドキャスト Galera

聞く価値のあるポッドキャスト

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