S2 E21 Karley Cunningham of Big Bold Brand

Cocktails With Friends

In this Cocktails with Friends episode, host Bob Cutler chats with branding expert Karley Cunningham of Big Bold Brand, delving into the essentials of authentic branding. Karley explains that a brand is defined by its reputation and exposure, not merely its logo or colors. Using Bob’s journey with his restaurant, Novio’s, as a case study, they discuss how small businesses often focus too early on visual branding elements instead of starting with core values and character. Karley emphasizes authenticity and a clear brand story as key to success, especially in tight-knit communities. The episode is a blend of branding insights, personal reflections, and practical advice for small business owners.

EPISODE INDEX

1. **(0:14)** Karley defines branding as the reputation and exposure a business has, emphasizing it’s more than just logos or colors.

2. **(1:05)** Bob reflects on his early branding choices for Novio’s, revealing the authenticity but challenges of using his coach’s signature and choosing colors based on preference.

3. **(6:02)** Karley underscores that brand strategy should start with core beliefs and values, guiding businesses on their purpose and vision.

4. **(14:17)** The two discuss the importance of a clear brand story, especially in local communities, and how reputation impacts long-term success.

5. **(20:49)** Bob shares the lessons learned about branding’s influence on a business’s success, acknowledging the time and money spent without a strategic brand guide early on.

KEY TOPICS

1. **Defining a Brand Beyond Visuals** - Karley’s insights on why brand identity should focus on core values and reputation.

2. **Authenticity in Small Business Branding** - Bob’s experiences with Novio’s and the importance of an authentic brand story.

3. **The Role of Community in Brand Perception** - How Bangor’s close-knit community shapes the brand’s impact and visibility.

INSIGHTS

1. Start branding with core beliefs and values, not just visual elements, to build a stronger foundation for long-term growth.

2. Reputation and exposure together shape a brand’s impact, especially in tight-knit communities where word-of-mouth is powerful.

3. Authenticity and consistency in your brand story resonate with your audience and foster customer loyalty, a crucial factor in any industry.